SEO & Online Reputation Consultant, WordPress & Genesis Consultant

About Mithu Sarkar

Mithu Sarkar is a web enterpreneur & online strategist, she is the Founder & COO of ebullientech, one stop solution provider for web and digital marketing & development based out of Kolkata, India. She has been learning the ropes of the internet as it evolves over the years to keep herself updated in the web sphere.

8 Prime Rules for Running a Successful Online Business!

8 Prime Rules for Running a Successful Online Business

Every online business owner wants to establish the business and boost its sales and ROI – be it a large scale or a small-scale business. People look for deploying different strategies that take their online business to new heights of success. Here are the 8 simple business tips that can help you get started.

Search Engine Optimization (SEO)

SEO plays a key role to drive traffic to your website if your website is properly optimized. SEO improves the ranking of the website in search engine result pages thereby driving more potential traffic to your website increasing the ROI [Read more...]

Digital marketing for beginners

Digital marketing for beginners

Introduction to the concept of Digital Marketing

“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more...]

5 Tips To Have the Edge In Local Search Competition

5 Tips To Have the Edge In Local Search Competition

Understanding the intricacies of the search engine optimisation is in itself quite difficult for people. But, once the webmasters are well versed with the advantages and the technologies used, they can surely put up a great site. It will cater to the target audiences and at the same time, bring more visitors to their sites. For large scale business websites, it is important that they have a global presence, because they are now having a brand value. In the long run, they will not have much to do with their advertisements in the local market, because they are now well known. But, the same cannot be true about upcoming business ventures, which are trying to create a field for themselves in the business arena. In order to boost the small businesses, there are certain tips for getting the edge in local search competition, so that they can create a wider market for their products and services. [Read more...]

Top Digital Marketing Trends in 2014

Digital Marketing Trends and Changes

Digital Marketing is a fast paced, ever changing segment of the World Wide Web. The information and algorithms are constantly changing and if you are not at par with the change you are surely going to fall back on the competition. With the evolution of mobile, content marketing and social media for the last couple of years, 2014 is going to be a killer year for digital marketing and properly implemented and optimized digital marketing strategies will only enhance your web presence and brand reputation over the web.

It’s time to take a tour on the top digital marketing trends for 2014 and try out new things to make this year better than previous ones.

SEO is changing…

It’s time to change the SEO mindset with the latest updates from Google. The whole nature of search algorithm has changed drastically over the last year. SEO is now a more enginneering approcah rather than only link building and page rank components. Content is the king – the more you can provide fresh and unique relevant content, the better is the chance to get listed in the search engines. The SEO-friendly coding structure, URL structure, properly structured sitemaps, page speed loading time all contributes to the better listing of a website.

Location-based Marketing is evolving fast and the most important factor in mobile advertising. It makes easy for the consumers to search for the best nearby hospitals, restaurants, movie halls etc helping the potential customers to locate your business. According to Google more than 40% of mobile web searches are for local businesses. If fine-tune your digital marketing strategy to reach out your potential consumers.

Content Marketing

This is a technique to create and distribute unique, valuable and relevant content to your targeted audience with an objective to drive more traffic to your website / web store. It is the art of communicating with your potential customer without selling or promoting your product or services. The essence of this marketing technique is to deliver innovative valuable and unique information to your potential consumers and they will revert back being with their loyalty. It’s an ongoing process so you need to develop a solid concrete strategy on the same.
Most of the digital marketing gurus are of opinion that visual based content is more appealing than the normal text to drive engagement over the web. Content marketing through videos convey your message more powerfully than a textual content and its being popular in all kind of devices be it desktop, tablet or mobile devices. One research shows around 29 percent of Pinterest users bought a product after posting or re-pinning it on the network.

Social Media Diversification

Social media world has evolved in leaps and bounds in the last couple of years and we’ll continue to see this trend in this year also with the new networks like Pinterest, Vine, Instagram gaining popularity along with the popular networks like Facebook, Twitter and Linkedin. Social media channels are playing a major role in brand building and web reputation. Having a strong and positive web presence impacts on your search engine ranking and thereby improving your sales.

While it was initially important to have a presence on the various social networking platforms, now it is important to have knowledge on how to use social media effectively. Social Media Marketing or SMM involve optimized formulated plan and techniques which not only help a business / individual website to gain better visibility but also gives it adequate exposure in the online periphery. Though different channels have different strategy to operate, some common components are to update your social assets regularly with unique content, value your visitor comments and be well-informed about your competitors.

Tips On Choosing A Good Domain Name

Domain names
Choosing a good domain name is the basic ground work for your successful online business. Domain names are like the real estate of the web world, it’s your identity on the web.
Follow the following points before your rush out to choose your domain name:
1) Perform Keyword Research:
It’s always recommended to choose a domain name having your targeted keywords as this will enhance your search engine ranking as search engine crawlers love to see keywords in the domain name.
2) Domain Name That is Easier to remember:
Always try to have a short and catchy domain name which is easier to remember and pronounce otherwise there is high probability of your customer mistyping or misspelling it.
3) Avoid Numbers & Hyphens:  Having numbers and hyphens are often misleading as  people often failed to understand whether you are using numerical digit say 4 or it’s spelled as ‘four’ in your domain name.
If your domain name is healthy-lifestyle.com, mostly people will remember as healthy lifestyle and will simply forget about the hyphen.
4) No Copyright Issue: Make sure your domain name does not come under any copyright infringment issue
5) Target your Location: If you are the owner of a local business consider using the country specific domain name e.g: www.yourdomain.co.in [for india] www.yourdomain.co.uk [for UK] and so on
6) Brandable domain name: Brandable domain name will make your visitor associate with your business and will help in strengthening the establishment of your brand over the web.

How To Optimize Your Twitter Profile

optimize-your-twitter-profile
World of marketing has changed dramatically over the past few years. With the advent of social networking sites like Facebook, Twitter etc., the consumers have found new channels to vent out their feelings and the business houses as well the entrepreneurs have discovered new ways to get connected to their target audience.

Among all the social networking sites, Twitter is wining the race for being “the first platform to break news, share news, and indexes faster than Google”. Twitter is getting bigger by the day, and it is becoming more difficult to get noticed among plethora of tweeple and twitteratti. [Read more...]

What Will the Hummingbird Update Do to Our SEO Efforts?

What Will the Hummingbird Update Do to Our SEO Efforts?It was in the last week of September, Google stunned the SEO world with its surprise package – Hummingbird.

Hummingbird is the new search algorithm that Google is using to give us better results for our queries in the search engine. There have been upgrades like Panda and Penguin, but Hummingbird is not simply an upgrade. This is the biggest change in the algorithm since 2010. It is practically replacement of the Google’s Caffeine Update made in 2010 and combines all other updates for it’s functionality.  It is like replacing an old engine with a new one but having some old parts. [Read more...]

Google+ Marketing Tips & Strategies

How To Add An External Menu Link to Magento Navigation

The navigation in the header section of a Magento store usually lists the top-level categories from the catalog. This blog post will explain how to include an external link in the top navigation. E.G: adding an external blog link to Magento website.

  1. Log in to your Magento Admin Panel and navigate to CMS -> Static Blocks
  2. Click on Top Menu Block or similar sort of name that you have used to display all the top navigation elements
    add an external link to magento
  3. Add the name of your new link say Blog
  4. Click on to Save Block and you are done