SEO & Online Reputation Consultant, WordPress & Genesis Consultant

About Mithu Sarkar

Mithu Sarkar is a web enterpreneur & online strategist, she is the Founder & COO of ebullientech, one stop solution provider for web and digital marketing & development based out of Kolkata, India. She has been learning the ropes of the internet as it evolves over the years to keep herself updated in the web sphere.

What Will the Hummingbird Update Do to Our SEO Efforts?

What Will the Hummingbird Update Do to Our SEO Efforts?It was in the last week of September, Google stunned the SEO world with its surprise package – Hummingbird.

Hummingbird is the new search algorithm that Google is using to give us better results for our queries in the search engine. There have been upgrades like Panda and Penguin, but Hummingbird is not simply an upgrade. This is the biggest change in the algorithm since 2010. It is practically replacement of the Google’s Caffeine Update made in 2010 and combines all other updates for it’s functionality.  It is like replacing an old engine with a new one but having some old parts. [Read more...]

Google+ Marketing Tips & Strategies

How To Add An External Menu Link to Magento Navigation

The navigation in the header section of a Magento store usually lists the top-level categories from the catalog. This blog post will explain how to include an external link in the top navigation. E.G: adding an external blog link to Magento website.

  1. Log in to your Magento Admin Panel and navigate to CMS -> Static Blocks
  2. Click on Top Menu Block or similar sort of name that you have used to display all the top navigation elements
    add an external link to magento
  3. Add the name of your new link say Blog
  4. Click on to Save Block and you are done

Google Adds Nutritional Information To Their Search Engine Results

Google Adds Nutritional Information To Their Search Engine ResultsPeople who are health conscious, on special medical diets, or just trying to lose a few pounds will soon have a new weapon in their arsenal thanks to Google, who has unveiled plans to add the nutritional information of more than 1,000 different food types to their search engine results.

According to PCMag’s Angela Moscaritolo, the Mountain View, California-based company will include information about how many calories, how much protein and how much fat are in hundreds of fruits, vegetables, meats and meals.

Furthermore, a Google spokesperson told Samantha Murphy of Mashable that drinks will also be included, and that users could “compare types of avocados or English muffins” if they wanted to.

The information will be presented in a box located above the search results, no there will be no scrolling necessary. The feature will also support voice commands on mobile devices, Murphy noted.

“This new nutritional information builds on our work on the Knowledge Graph, which brings together all kinds of information from across the web that wasn’t easily accessible,” Google Product Manager Ilya Mezheritsky explained in a May 30 blog post. “The graph helps us connect things that are related, even in cases when those foods have a completely different sounding name from what you asked.”

The feature was launched in English shortly after the announcement and should be rolling out over the next week or so, Mezheritsky said. Google is also promising to add additional features and more types of food or drinks in the near future, and also has plans to make the feature available in other languages. [Read more...]

How to Overcome Exam Anxiety

How to optimize your Facebook Page for EdgeRank?

Facebook EdgeRankFinally Facebook explained its “Facebook Algorithm” in detail focusing the discussion on what they termed as “Edgerank”. Unlike the search engine giant Google’s algorithm for ranking search results, Facebook’s Edgerank algorithm breaks every piece of content to an object and every interaction with the said content is an “edge” and hence the term “edgerank”.

Facebook has a secret formula to calculate the reach of your content to its audience. The process may sound complicated at the first instance but if given a second thought it’s actually quite logical. Facebook simply gives more weightage to content with more interaction. For example, the more “LIKES” a post receives, the more people interacting with it and the more private interaction resulting from it has more weightage and probability of displaying on user’s page increases. We might not be realizing the fact that Facebook’s News feed only displays a subset of the posts having higher Edgerank generated by our friends which gave birth to the concept of “News Feed Optimization” and it’s success is determined by Edgerank. It would be overwhelming if the news feed showed all the possible stories from your friends. By optimizing for EdgeRank you will always have the chance to increase the effectiveness of your Facebook posts, yielding better returns in the long run. [Read more...]

Dalton’s Atomic Theory from Examify

Presentation By Examify

Examify – Predict Questions for your next Exam

ExamifyExamify is a brand new education portal in the world wide web intending to leverage artificial intelligence and crowd sourcing for various examinations. A preview of your next exam is just a click away. It’s just the use of a simple software and relevant algorithm which will predicts your examination and help students to be familiar with the question pattern. Familiarizing yourself with previous question papers and your coming exam papers will not only help you get acquainted with these patterns and structures, but also help you study a lot smarter in much lesser time. According to Examify, it will  “even tell you whether you have been concentrating too much on magnetism and not enough thermodynamics”. Examify is launched in its beta version and covers 19 different exams from CBSE, ISCE, IB, ISC, IGCSE to SSC Maharashtra, here is the link to their exam list – http://examify.com/list.

More exam papers and questions from different schools / colleges / universities / institutes will follow suit shortly. Even in beta version, this education portal has received a lot of accolades from both the students and critics. Lots of features will be implemented in a very short time, most importantly is the gamification feature where student can earn reward /credit points as and when they answer a question. Moreover Examify in the process of recruiting teachers and professors in their board to assist in the verification of student’s answers.

Self-directed study is becoming an integral part of learning in schools, colleges and universities and Examify has taken extreme care to ensure that their education portal offer you an even greater level of flexibility. So, why waste time? Jump on to www.examify.com and register for an invitation.

by Mithu Sarkar

Basic SEO Tips While Designing Your Website

How to Design SEO Friendly Websites?

Designing a professional website is the first step towards your online branding and reputation. Just as the web designers know how to grab the visitor’s eyeballs by designing a gorgeous looking website, similarly an effective SEO strategy holds the key to rank your website higher in the major search engines ensuring more visibility to your customers. There is no point in designing a trendy website if it fails to attract traffic. Thus, designing a SEO-friendly website plays a major role in attracting relevant traffic for your website. In this competitive world, you need to have an edge over your competitors and this can be done by achieving higher positions in the search engine rankings.

Whether you are launching a static website or a blog or an e-commerce solution, you need to follow a couple of basic steps while designing a SEO-friendly website that will help to increase your chances in higher search engine rankings. [Read more...]