It was in the last week of September, Google stunned the SEO world with its surprise package – Hummingbird.
Hummingbird is the new search algorithm that Google is using to give us better results for our queries in the search engine. There have been upgrades like Panda and Penguin, but Hummingbird is not simply an upgrade. This is the biggest change in the algorithm since 2010. It is practically replacement of the Google’s Caffeine Update made in 2010 and combines all other updates for it’s functionality. It is like replacing an old engine with a new one but having some old parts. [Read more...]