SEO & Online Reputation Consultant, WordPress & Genesis Consultant

How To Add An External Menu Link to Magento Navigation

The navigation in the header section of a Magento store usually lists the top-level categories from the catalog. This blog post will explain how to include an external link in the top navigation. E.G: adding an external blog link to Magento website.

  1. Log in to your Magento Admin Panel and navigate to CMS -> Static Blocks
  2. Click on Top Menu Block or similar sort of name that you have used to display all the top navigation elements
    add an external link to magento
  3. Add the name of your new link say Blog
  4. Click on to Save Block and you are done

Google Adds Nutritional Information To Their Search Engine Results

Google Adds Nutritional Information To Their Search Engine ResultsPeople who are health conscious, on special medical diets, or just trying to lose a few pounds will soon have a new weapon in their arsenal thanks to Google, who has unveiled plans to add the nutritional information of more than 1,000 different food types to their search engine results.

According to PCMag’s Angela Moscaritolo, the Mountain View, California-based company will include information about how many calories, how much protein and how much fat are in hundreds of fruits, vegetables, meats and meals.

Furthermore, a Google spokesperson told Samantha Murphy of Mashable that drinks will also be included, and that users could “compare types of avocados or English muffins” if they wanted to.

The information will be presented in a box located above the search results, no there will be no scrolling necessary. The feature will also support voice commands on mobile devices, Murphy noted.

“This new nutritional information builds on our work on the Knowledge Graph, which brings together all kinds of information from across the web that wasn’t easily accessible,” Google Product Manager Ilya Mezheritsky explained in a May 30 blog post. “The graph helps us connect things that are related, even in cases when those foods have a completely different sounding name from what you asked.”

The feature was launched in English shortly after the announcement and should be rolling out over the next week or so, Mezheritsky said. Google is also promising to add additional features and more types of food or drinks in the near future, and also has plans to make the feature available in other languages. [Read more...]

How to Survive from Google Panda and Penguin Updates?

How to Survive from Google Panda and Penguin Updates?

SEO professionals are always on the look out for the recent updates from Google and it’s constant changes in search algorithm. Being a part of SEO industry, it is really important to understand the Google Panda and Penguin update. Both the updates are related to Google Search Engine Ranking Algorithm which rolled out on 24th february 2012 and 24th April 2012 respectively. Google Panda and Penguin updates are aimed to provide better search result to the users by increasing the quality of sites ranking higher in Google.

Google Panda update is designed to filter out the low quality spam websites from their search result which provides no intrinsic value to the user, duplicate content from other websites violating Google’s existing quality guidelines. Google Panda updae targeing the webspam will decrease ranking for lower quality sites and provide better ranking for the high quality sites who focusses on their websites’ content, potential and overall online presence.

Google Penguin update on the contrary targets over-optimization of the websites, a term coined by Google’s distinguished engineer Matt Cutts. It is mainly related to offsite SEO. The black hat techniques like keyword stuffing – the deliberate overuse of keywords to rank higher in search engine ranking, cloaking – presenting 2 different versions of web page content for search engines crawlers and visitors and irrelevant link building to and from external sites. [Read more...]

Top 10 SEO Mistakes That May Harm Your Blog

10 SEO mistakes that may harm your blog

In today’s world, SEO has become the key success for online business and people are now focusing mostly on blogging to make money online. There are many SEO mistakes which, if not avoided, can ban your website or blog. I want to list 10 common SEO mistakes which should be avoided, in order to increase your chance in search engine result pages. [Read more...]

Keyword Research Is Critical Step For SEO

Before going into the details of the importance of keywords research for a website optimization, let’s try to explain the term. Keyword/Keywords are the search terms used by the people to find information on a particular topic using the search engines. So when people are looking for Social Media Marketing services, they will search for social media marketing firm, social media marketing
services, social media marketing consultants, social media marketing company and so on. [Read more...]

How To Boost Your Business With Pinterest?

How To Boost Your Business With Pinterest?Pinterest is the new rockstar of social media and is rapidly gaining in popularity lately with more and more individual users and businesses joining everyday. Pinterest is a photo sharing social network and has become a new addiction for net savvy people which provides you opportunity to promote your business. Now you have another option to connect and communicate with your customers more quickly and easily. Pinterest has been listed in the 50 Best Websites of 2011 by Time magazine.

Let’s take a look on How to Boost Your Business with Pinterest as a new method of social media marketing for your business. [Read more...]

An introduction to Online Reputation Management

An introduction to Online Reputation Management

Online Reputation Management (ORM) is vital to protecting your brand online.  Online Reputation Management is the latest trend in the online advertising world. The concept of Online Reputation Management was derived to help corporations, business owners and professionals dealing with negative comments in the web.  It is important to handle your promotional campaign in such a way so as to protect your positive image and brand online as a simple Facebook status or blog entry can damage your reputation. [Read more...]