SEO & Online Reputation Consultant, WordPress & Genesis Consultant

Digital marketing for beginners

Digital marketing for beginners

Introduction to the concept of Digital Marketing

“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more...]

Top Digital Marketing Trends in 2014

Digital Marketing Trends and Changes

Digital Marketing is a fast paced, ever changing segment of the World Wide Web. The information and algorithms are constantly changing and if you are not at par with the change you are surely going to fall back on the competition. With the evolution of mobile, content marketing and social media for the last couple of years, 2014 is going to be a killer year for digital marketing and properly implemented and optimized digital marketing strategies will only enhance your web presence and brand reputation over the web.

It’s time to take a tour on the top digital marketing trends for 2014 and try out new things to make this year better than previous ones.

SEO is changing…

It’s time to change the SEO mindset with the latest updates from Google. The whole nature of search algorithm has changed drastically over the last year. SEO is now a more enginneering approcah rather than only link building and page rank components. Content is the king – the more you can provide fresh and unique relevant content, the better is the chance to get listed in the search engines. The SEO-friendly coding structure, URL structure, properly structured sitemaps, page speed loading time all contributes to the better listing of a website.

Location-based Marketing is evolving fast and the most important factor in mobile advertising. It makes easy for the consumers to search for the best nearby hospitals, restaurants, movie halls etc helping the potential customers to locate your business. According to Google more than 40% of mobile web searches are for local businesses. If fine-tune your digital marketing strategy to reach out your potential consumers.

Content Marketing

This is a technique to create and distribute unique, valuable and relevant content to your targeted audience with an objective to drive more traffic to your website / web store. It is the art of communicating with your potential customer without selling or promoting your product or services. The essence of this marketing technique is to deliver innovative valuable and unique information to your potential consumers and they will revert back being with their loyalty. It’s an ongoing process so you need to develop a solid concrete strategy on the same.
Most of the digital marketing gurus are of opinion that visual based content is more appealing than the normal text to drive engagement over the web. Content marketing through videos convey your message more powerfully than a textual content and its being popular in all kind of devices be it desktop, tablet or mobile devices. One research shows around 29 percent of Pinterest users bought a product after posting or re-pinning it on the network.

Social Media Diversification

Social media world has evolved in leaps and bounds in the last couple of years and we’ll continue to see this trend in this year also with the new networks like Pinterest, Vine, Instagram gaining popularity along with the popular networks like Facebook, Twitter and Linkedin. Social media channels are playing a major role in brand building and web reputation. Having a strong and positive web presence impacts on your search engine ranking and thereby improving your sales.

While it was initially important to have a presence on the various social networking platforms, now it is important to have knowledge on how to use social media effectively. Social Media Marketing or SMM involve optimized formulated plan and techniques which not only help a business / individual website to gain better visibility but also gives it adequate exposure in the online periphery. Though different channels have different strategy to operate, some common components are to update your social assets regularly with unique content, value your visitor comments and be well-informed about your competitors.

What Will the Hummingbird Update Do to Our SEO Efforts?

What Will the Hummingbird Update Do to Our SEO Efforts?It was in the last week of September, Google stunned the SEO world with its surprise package – Hummingbird.

Hummingbird is the new search algorithm that Google is using to give us better results for our queries in the search engine. There have been upgrades like Panda and Penguin, but Hummingbird is not simply an upgrade. This is the biggest change in the algorithm since 2010. It is practically replacement of the Google’s Caffeine Update made in 2010 and combines all other updates for it’s functionality.  It is like replacing an old engine with a new one but having some old parts. [Read more...]

Google+ Marketing Tips & Strategies

Google Adds Nutritional Information To Their Search Engine Results

Google Adds Nutritional Information To Their Search Engine ResultsPeople who are health conscious, on special medical diets, or just trying to lose a few pounds will soon have a new weapon in their arsenal thanks to Google, who has unveiled plans to add the nutritional information of more than 1,000 different food types to their search engine results.

According to PCMag’s Angela Moscaritolo, the Mountain View, California-based company will include information about how many calories, how much protein and how much fat are in hundreds of fruits, vegetables, meats and meals.

Furthermore, a Google spokesperson told Samantha Murphy of Mashable that drinks will also be included, and that users could “compare types of avocados or English muffins” if they wanted to.

The information will be presented in a box located above the search results, no there will be no scrolling necessary. The feature will also support voice commands on mobile devices, Murphy noted.

“This new nutritional information builds on our work on the Knowledge Graph, which brings together all kinds of information from across the web that wasn’t easily accessible,” Google Product Manager Ilya Mezheritsky explained in a May 30 blog post. “The graph helps us connect things that are related, even in cases when those foods have a completely different sounding name from what you asked.”

The feature was launched in English shortly after the announcement and should be rolling out over the next week or so, Mezheritsky said. Google is also promising to add additional features and more types of food or drinks in the near future, and also has plans to make the feature available in other languages. [Read more...]

How to optimize your Facebook Page for EdgeRank?

Facebook EdgeRankFinally Facebook explained its “Facebook Algorithm” in detail focusing the discussion on what they termed as “Edgerank”. Unlike the search engine giant Google’s algorithm for ranking search results, Facebook’s Edgerank algorithm breaks every piece of content to an object and every interaction with the said content is an “edge” and hence the term “edgerank”.

Facebook has a secret formula to calculate the reach of your content to its audience. The process may sound complicated at the first instance but if given a second thought it’s actually quite logical. Facebook simply gives more weightage to content with more interaction. For example, the more “LIKES” a post receives, the more people interacting with it and the more private interaction resulting from it has more weightage and probability of displaying on user’s page increases. We might not be realizing the fact that Facebook’s News feed only displays a subset of the posts having higher Edgerank generated by our friends which gave birth to the concept of “News Feed Optimization” and it’s success is determined by Edgerank. It would be overwhelming if the news feed showed all the possible stories from your friends. By optimizing for EdgeRank you will always have the chance to increase the effectiveness of your Facebook posts, yielding better returns in the long run. [Read more...]

How To Use Mobile Marketing Effectively?

Mobile marketing is the buzz of social media now. This is because the number of Smart phone users are increasing in leaps and bounds. Almost 20% people out of over 91% total mobile phone users are now using internet-capable Smart phones. More than 150 billion mobile text messages are being sent every month by these mobile devices and surprisingly these mobile text messages get opened at a rate of 90% within an hour of being sent. That is incredible!

Currently, mobile advertising has become a perfect way of promoting your products/services to your target audience. You know you never go anywhere without your phone and neither do your customers. No matter if your customer is watching TV, jogging or busy in a party, mobile marketing instantly connect with your customers through a single message. Send a message and it will arrive within a moment. [Read more...]

Facebook Marketing Tips for Small Business Owners

Facebook Marketing Tips for Small Business Owners

Currently Facebook has emerged as a popular model for online promotion and advertisement. Facebook is being used by most of the business owners to promote their products, services and offerings.

Marketing your business through Facebook adds a great value and gives you an advantage over your competitors who are still not using Facebook for their promotion. Facebook is growing as a popular marketing platform in the internet marketing industry and with over half a billion user worldwide, you can’t ignore Facebook while promoting your business online.  Your first step should be creating a Facebook business page if you are interested to use Facebook as a marketing tool. [Read more...]

Protecting and Repairing Your Online Reputation

protecting and repairing your online reputation

Online Reputation Management is a technique to monitor the reputation of an individual or brand over the web with the aim to ensure a positive image in the global market. There are basically two aspects of online reputation management – protecting your reputation and repairing your reputation from the damage caused by the negative comment. A negative review or misleading information in complaints board, customer review websites, forums, blogs, articles or in social media sites can hugely affect your online reputation. [Read more...]