As per Wikipedia… Metadata is “data about data”. Metadata about webpages are called Meta tags. Technically Meta tags have two components; Meta description and Meta keywords but logically Title is also part of Meta tags or Metadata for webpages. Together they are called Title and Meta tags of a webpage. There are two other components of Meta tags, which are ALT and TITLE attributes of images and TITLE attribute of a hyperlink.
Summing up the above, webpage Metadata consists of:
– Meta description
– Meta keywords
– Image ALT / TITLE
– Hyperlink TITLE
Meta tags are important because it’s the most efficient way for webmasters to inform search engines about their websites. First three Meta tags are defined within the <head></head> element of any HTML webpage, image ALT and hyperlink TITLE attributes are defined as per the occurrences of respective images and hyperlinks. Whether you are optimizing for a brand website or a blog article meta data is equally crucial. Duplicate meta data affects website ranking, you might be blacklisted from the search engines as well, so be very careful while choosing your meta data for the different pages of your website. [Read more…]