SEO & Online Reputation Consultant, WordPress & Genesis Consultant

Top Digital Marketing Trends in 2014

Digital Marketing Trends and Changes

Digital Marketing is a fast paced, ever changing segment of the World Wide Web. The information and algorithms are constantly changing and if you are not at par with the change you are surely going to fall back on the competition. With the evolution of mobile, content marketing and social media for the last couple of years, 2014 is going to be a killer year for digital marketing and properly implemented and optimized digital marketing strategies will only enhance your web presence and brand reputation over the web.

It’s time to take a tour on the top digital marketing trends for 2014 and try out new things to make this year better than previous ones.

SEO is changing…

It’s time to change the SEO mindset with the latest updates from Google. The whole nature of search algorithm has changed drastically over the last year. SEO is now a more enginneering approcah rather than only link building and page rank components. Content is the king – the more you can provide fresh and unique relevant content, the better is the chance to get listed in the search engines. The SEO-friendly coding structure, URL structure, properly structured sitemaps, page speed loading time all contributes to the better listing of a website.

Location-based Marketing is evolving fast and the most important factor in mobile advertising. It makes easy for the consumers to search for the best nearby hospitals, restaurants, movie halls etc helping the potential customers to locate your business. According to Google more than 40% of mobile web searches are for local businesses. If fine-tune your digital marketing strategy to reach out your potential consumers.

Content Marketing

This is a technique to create and distribute unique, valuable and relevant content to your targeted audience with an objective to drive more traffic to your website / web store. It is the art of communicating with your potential customer without selling or promoting your product or services. The essence of this marketing technique is to deliver innovative valuable and unique information to your potential consumers and they will revert back being with their loyalty. It’s an ongoing process so you need to develop a solid concrete strategy on the same.
Most of the digital marketing gurus are of opinion that visual based content is more appealing than the normal text to drive engagement over the web. Content marketing through videos convey your message more powerfully than a textual content and its being popular in all kind of devices be it desktop, tablet or mobile devices. One research shows around 29 percent of Pinterest users bought a product after posting or re-pinning it on the network.

Social Media Diversification

Social media world has evolved in leaps and bounds in the last couple of years and we’ll continue to see this trend in this year also with the new networks like Pinterest, Vine, Instagram gaining popularity along with the popular networks like Facebook, Twitter and Linkedin. Social media channels are playing a major role in brand building and web reputation. Having a strong and positive web presence impacts on your search engine ranking and thereby improving your sales.

While it was initially important to have a presence on the various social networking platforms, now it is important to have knowledge on how to use social media effectively. Social Media Marketing or SMM involve optimized formulated plan and techniques which not only help a business / individual website to gain better visibility but also gives it adequate exposure in the online periphery. Though different channels have different strategy to operate, some common components are to update your social assets regularly with unique content, value your visitor comments and be well-informed about your competitors.

Protecting and Repairing Your Online Reputation

protecting and repairing your online reputation

Online Reputation Management is a technique to monitor the reputation of an individual or brand over the web with the aim to ensure a positive image in the global market. There are basically two aspects of online reputation management – protecting your reputation and repairing your reputation from the damage caused by the negative comment. A negative review or misleading information in complaints board, customer review websites, forums, blogs, articles or in social media sites can hugely affect your online reputation. [Read more...]

Why Corporate Reputation Management Is So Important Today?

How much is your Reputation at risk?

Creating a positive image of your company is very important whether it is a location based business or via the internet and the latter relies hugely on corporate reputation management. Currently, the business world is moving to a more internet based business module and to have a website available to consumers online is a normal part of business these days. Corporate reputation management ensures to have a positive image of your brand over the web. [Read more...]

How To Boost Your Business With Pinterest?

How To Boost Your Business With Pinterest?Pinterest is the new rockstar of social media and is rapidly gaining in popularity lately with more and more individual users and businesses joining everyday. Pinterest is a photo sharing social network and has become a new addiction for net savvy people which provides you opportunity to promote your business. Now you have another option to connect and communicate with your customers more quickly and easily. Pinterest has been listed in the 50 Best Websites of 2011 by Time magazine.

Let’s take a look on How to Boost Your Business with Pinterest as a new method of social media marketing for your business. [Read more...]

An introduction to Online Reputation Management

An introduction to Online Reputation Management

Online Reputation Management (ORM) is vital to protecting your brand online.  Online Reputation Management is the latest trend in the online advertising world. The concept of Online Reputation Management was derived to help corporations, business owners and professionals dealing with negative comments in the web.  It is important to handle your promotional campaign in such a way so as to protect your positive image and brand online as a simple Facebook status or blog entry can damage your reputation. [Read more...]