SEO & Online Reputation Consultant, WordPress & Genesis Consultant

How to Survive from Google Panda and Penguin Updates?

How to Survive from Google Panda and Penguin Updates?

SEO professionals are always on the look out for the recent updates from Google and it’s constant changes in search algorithm. Being a part of SEO industry, it is really important to understand the Google Panda and Penguin update. Both the updates are related to Google Search Engine Ranking Algorithm which rolled out on 24th february 2012 and 24th April 2012 respectively. Google Panda and Penguin updates are aimed to provide better search result to the users by increasing the quality of sites ranking higher in Google.

Google Panda update is designed to filter out the low quality spam websites from their search result which provides no intrinsic value to the user, duplicate content from other websites violating Google’s existing quality guidelines. Google Panda updae targeing the webspam will decrease ranking for lower quality sites and provide better ranking for the high quality sites who focusses on their websites’ content, potential and overall online presence.

Google Penguin update on the contrary targets over-optimization of the websites, a term coined by Google’s distinguished engineer Matt Cutts. It is mainly related to offsite SEO. The black hat techniques like keyword stuffing – the deliberate overuse of keywords to rank higher in search engine ranking, cloaking – presenting 2 different versions of web page content for search engines crawlers and visitors and irrelevant link building to and from external sites. [Read more...]

Keyword Research Is Critical Step For SEO

Before going into the details of the importance of keywords research for a website optimization, let’s try to explain the term. Keyword/Keywords are the search terms used by the people to find information on a particular topic using the search engines. So when people are looking for Social Media Marketing services, they will search for social media marketing firm, social media marketing
services, social media marketing consultants, social media marketing company and so on. [Read more...]