SEO, Social Media & Online Reputation Consultant, Digital Marketing Specialist,WordPress Consultant, eCommerce Store development

About Mithu Sarkar

Mithu is a Blogger and Digital Marketing Evangelist functioning independently since April 2010. She specializes in search engine optimization, social media marketing, media buying, content strategy, online brand building & alliance, analytics engineering. In past couple of years, she has successfully helped many e-commerce startups and celebrities to launch and establish their online brand and catapult their brand reputation from nowhere to somewhere.

How does Zoom work? Zoom or Google Meet – Which one is better?

Zoom is one of the leading cloud based video conferencing service whose usage has spiked amid the Covid-19 pandemic. With more than millions of people working from home across the globe, business is booming for Zoom. It allows you to virtually connect with your colleagues, employers, or clients when physical meeting is not possible at this time. It has emerged as an essential communicating medium irrespective of team size.

Features of Zoom

  • Easy adoption with WebRTC technology
  • Join from anywhere on any device
  • Access robust security solutions throughout
  • Built-in tools for screen sharing
  • HD video and audio calls
  • Support for up to 1,000 video participants and 49 videos
  • Meet securely with role-based user permissions
  • Streamlined calendaring services with Outlook and Google
  • Built-in recording and transcripts
  • Team chat both for groups and one-on-one messaging
  • Access to extra features like webinars, chat, and phone
  • Powerful built-in security
  • Co-annotation whiteboards

[Read more…]

WHAT IS OTT? How OTT is changing the current media space?

 

OTT Platforms

OTT stands for “over the top” where content is delivered via the internet connection instead of the traditional cable / broadband operators. The term OTT is commonly being applied to video-on-demand platforms but also refers to message services, audio streaming and internet-based voice calling. Using OTT platforms content is being delivered to end-users through various devices like smartphones, smart TVs, iPads. OTT platforms are providing the facility to watch anything anytime anywhere. Though most of the people map OTT platforms with video streaming services, it is also applied to messaging, voice or video calls and audio streaming.  

What Makes OTT Important?

OTT allows flexible subscriptions to its consumers compared to DTH operators. Overall media and entertainment industry is undergoing an evolution as OTT video platforms have witnessed enormous growth in recent years. A couple of factors why OTT platforms are more appealing than traditional platforms: [Read more…]

5 Ways to do Keyword Research like a Pro

how to do keywords research

Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user search trends for your services and products. A website or portal well optimised for search engines help a site rank better than your competitors. 

Here are the 5 ways to do keyword research for your website:

Keywords Discovery:

The first and foremost component of optimising a site is to develop a keyword list. Now you check for relevant keywords using this list in different keywords tools like Google Keyword Planner, Google Trends, etc. These tools help to figure out more relevant additional keywords that ensure incredible traffic to your website. [Read more…]

How To Scale Up Content Marketing For Your Startup

Content strategy for startups
Content marketing is all about creating an audience to accomplish some business goals, for example high revenue or more customers. Content has become the centre of marketing today. Every digital channel, including search, email, and social media, is dependent on it.

Here are some ways to scale up the content marketing strategies

Know your priorities and be focused on it

Content marketing can achieve a lot depending on the goal however without clear objective it’s like shooting in the dark. Converting leads to customers, growing traffic to the website or increasing revenue from existing customers; a well-planned content marketing strategy can help you reach all these objectives. [Read more…]

5 Instagram Tips for Beginners

Instagram tips for beginners

Tips to rock Instagram like a Boss!!

With such a huge fan base and popularity, I wonder you are yet a beginner. But don’t worry it’s always better to be late than never 😉

So here is the thing, Instagram is not just a social media platform to share photographs but is a whole lot of other things. Trust me when I say that it’s a wonderful platform for marketing purpose. Many businesses are more than just enjoying the attention they get through Instagram!! The simplest key for marketing is to get the desired audience to listen and thanks to Instagram, it has all sorts of target audience. Make your case interesting and they will listen!

Here are 5 tips to help you as a beginner and as a business owner… [Read more…]

How to Install Genesis Framework and Child Theme

Installing the Genesis framework and a child theme is the same process for installing any WordPress theme.

You’re just installing two themes here.

There are two ways to install the Genesis parent theme or a Genesis child theme:

– manually with an FTP client (File Transfer Protocols transfer files from one host to another);

– automatically through the upload feature in the WordPress dashboard. [Read more…]

4 Important SEO building blocks for a successful brand online

SEO tutorial
Optimisation, knowledge-content creation, crawlability and brand engagement are all important components to focus while building a successful brand online.SEO is one of the major foundation blocks for a brand’s success as it helps in reputation building and improves visibility across the web. If optimized properly following the search engine’s guidelines, SEO can dramatically improve your brand’s online presence, drive traffic to your website and feeding them into your conversion path.

Before taking your SEO to the next level, you need to dig down your current SEO status and basis which need to figure out the next level of action. [Read more…]

Google Rolls Out a Fresh Look for Mobile Search Results

Google new Design

Google has rolled out a new look for mobile search results which more or less resembles the devices they’re being viewed on.

If you closely observe the new mobile search design, you’ll find rounded corners on all the edges. This new design is a perfect fit mobile search. All the latest smartphones have rounded corner displays, so the design change complements current mobile designs. [Read more…]