SEO, Social Media & Online Reputation Consultant, Shopify Specialist,WordPress Consultant, eCommerce Store development Mumbai Kolkata India.

How does Zoom work? Zoom or Google Meet – Which one is better?

Zoom is one of the leading cloud based video conferencing service whose usage has spiked amid the Covid-19 pandemic. With more than millions of people working from home across the globe, business is booming for Zoom. It allows you to virtually connect with your colleagues, employers, or clients when physical meeting is not possible at this time. It has emerged as an essential communicating medium irrespective of team size.

Features of Zoom

  • Easy adoption with WebRTC technology
  • Join from anywhere on any device
  • Access robust security solutions throughout
  • Built-in tools for screen sharing
  • HD video and audio calls
  • Support for up to 1,000 video participants and 49 videos
  • Meet securely with role-based user permissions
  • Streamlined calendaring services with Outlook and Google
  • Built-in recording and transcripts
  • Team chat both for groups and one-on-one messaging
  • Access to extra features like webinars, chat, and phone
  • Powerful built-in security
  • Co-annotation whiteboards

[Read more…]

5 Ways to do Keyword Research like a Pro

how to do keywords research

Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user search trends for your services and products. A website or portal well optimised for search engines help a site rank better than your competitors. 

Here are the 5 ways to do keyword research for your website:

Keywords Discovery:

The first and foremost component of optimising a site is to develop a keyword list. Now you check for relevant keywords using this list in different keywords tools like Google Keyword Planner, Google Trends, etc. These tools help to figure out more relevant additional keywords that ensure incredible traffic to your website. [Read more…]

4 Important SEO building blocks for a successful brand online

SEO tutorial
Optimisation, knowledge-content creation, crawlability and brand engagement are all important components to focus while building a successful brand online.SEO is one of the major foundation blocks for a brand’s success as it helps in reputation building and improves visibility across the web. If optimized properly following the search engine’s guidelines, SEO can dramatically improve your brand’s online presence, drive traffic to your website and feeding them into your conversion path.

Before taking your SEO to the next level, you need to dig down your current SEO status and basis which need to figure out the next level of action. [Read more…]

Google Rolls Out a Fresh Look for Mobile Search Results

Google new Design

Google has rolled out a new look for mobile search results which more or less resembles the devices they’re being viewed on.

If you closely observe the new mobile search design, you’ll find rounded corners on all the edges. This new design is a perfect fit mobile search. All the latest smartphones have rounded corner displays, so the design change complements current mobile designs. [Read more…]

User Intent is the Future of SEO

Recently search engines algorithms are focusing around user search intent to improve their search experience. Current SEO has become more than just stuffing a page full of keywords, it’s more of engineering approach.

Search engine optimization or SEO is a methodology of strategies to maximize the number of visitors to a particular website by ensuring high search engine listing for it’s relevant keywords. During all these years SEO means researching the appropriate keywords and incorporating those across the website to achieve higher search engine listings. With the evolution in Google algorithm in the last couple of years, it seems like future of SEO will have a lot less to do with keywords and a lot more to do with user search intent.

Let’s take a look to understand the audience and the steps needed to create content to get the visibility in Google:

Firstly, we do A/B testing and analytics to understand the behavior of our target audience. One tool to understand the mind of your target audience is to build customer personas. Customer personas will help you in identifying the components that you can fill with quality content and aimed at solving their problems. EG: A middle-aged person will consume content differently than a teenage girl. The content should be created with specific pointers based on the different age-group to drive more traffic and lead to online conversions and sales. [Read more…]

April Fools: Google’s Matt Cutts Starts New SEO Spam Tool AutoSEO

Matt Cutt Auto SEO

Matt Cutts, Google’s head of spam, has revealed his April Fools prank for 2015, it is named AutoSEO hosted at seo.ninja.

AutoSEO is a free open source tool that helps webmasters handle the task of SEO automatically. What does it do? Well, nothing, since it is a joke, but Matt Cutts explains:

“One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your text and decouple it from the problem of how the text looked. AutoSEO takes that to the next stage with search engines, so you don’t have to think about things like redirects.” [Read more…]

Digital marketing for beginners

Digital marketing for beginners

Introduction to the concept of Digital Marketing

“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more…]

5 Tips To Have the Edge In Local Search Competition

5 Tips To Have the Edge In Local Search Competition

Understanding the intricacies of the search engine optimisation is in itself quite difficult for people. But, once the webmasters are well versed with the advantages and the technologies used, they can surely put up a great site. It will cater to the target audiences and at the same time, bring more visitors to their sites. For large scale business websites, it is important that they have a global presence, because they are now having a brand value. In the long run, they will not have much to do with their advertisements in the local market, because they are now well known. But, the same cannot be true about upcoming business ventures, which are trying to create a field for themselves in the business arena. In order to boost the small businesses, there are certain tips for getting the edge in local search competition, so that they can create a wider market for their products and services. [Read more…]