Designing a professional website is the first step towards your online branding and reputation. Just as the web designers know how to grab the visitor’s eyeballs by designing a gorgeous looking website, similarly an effective SEO strategy holds the key to rank your website higher in the major search engines ensuring more visibility to your customers. There is no point in designing a trendy website if it fails to attract traffic. Thus, designing a SEO-friendly website plays a major role in attracting relevant traffic for your website. In this competitive world, you need to have an edge over your competitors and this can be done by achieving higher positions in the search engine rankings.
Whether you are launching a static website or a blog or an e-commerce solution, you need to follow a couple of basic steps while designing a SEO-friendly website that will help to increase your chances in higher search engine rankings. [Read more…]
A 404 error page is displayed whenever the page or post you are trying to access on a website is unavailable. For your website developed with Genesis framework, a 404 error page by default displays a page filled with content which includes pages, categories, authors, archieves and your most recent posts. Now this 404 error page is mandatory for any website and instead of having a default one, you can easily create a customized 404 page. 
