SEO & Online Reputation Consultant, WordPress & Genesis Consultant

5 Ways to do Keyword Research like a Pro

Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user search trends for your services and products. A website or portal well optimised for search engines help a site rank better than your competitors. 

Here are the 5 ways to do keyword research for your website:

Keywords Discovery:

The first and foremost component of optimising a site is to develop a keyword list. Now you check for relevant keywords using this list in different keywords tools like Google Keyword Planner, Google Trends, etc. These tools help to figure out more relevant additional keywords that ensure incredible traffic to your website. [Read more…]

4 Important SEO building blocks for a successful brand online

SEO tutorial
Optimisation, knowledge-content creation, crawlability and brand engagement are all important components to focus while building a successful brand online.SEO is one of the major foundation blocks for a brand’s success as it helps in reputation building and improves visibility across the web. If optimized properly following the search engine’s guidelines, SEO can dramatically improve your brand’s online presence, drive traffic to your website and feeding them into your conversion path.

Before taking your SEO to the next level, you need to dig down your current SEO status and basis which need to figure out the next level of action. [Read more…]

8 Prime Rules for Running a Successful Online Business!

8 Prime Rules for Running a Successful Online Business

Every online business owner wants to establish the business and boost its sales and ROI – be it a large scale or a small-scale business. People look for deploying different strategies that take their online business to new heights of success. Here are the 8 simple business tips that can help you get started.

Search Engine Optimization (SEO)

SEO plays a key role to drive traffic to your website if your website is properly optimized. SEO improves the ranking of the website in search engine result pages thereby driving more potential traffic to your website increasing the ROI [Read more…]

Digital marketing for beginners

Digital marketing for beginners

Introduction to the concept of Digital Marketing

“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more…]