SEO, Social Media & Online Reputation Consultant, Digital Marketing Specialist,WordPress & Video OTT Media Streaming Consultant

WHAT IS OTT? How OTT is changing the current media space?

 

OTT Platforms

OTT stands for “over the top” where content is delivered via the internet connection instead of the traditional cable / broadband operators. The term OTT is commonly being applied to video-on-demand platforms but also refers to message services, audio streaming and internet-based voice calling. Using OTT platforms content is being delivered to end-users through various devices like smartphones, smart TVs, iPads. OTT platforms are providing the facility to watch anything anytime anywhere. Though most of the people map OTT platforms with video streaming services, it is also applied to messaging, voice or video calls and audio streaming.  

What Makes OTT Important?

OTT allows flexible subscriptions to its consumers compared to DTH operators. Overall media and entertainment industry is undergoing an evolution as OTT video platforms have witnessed enormous growth in recent years. A couple of factors why OTT platforms are more appealing than traditional platforms: [Read more…]

5 Ways to do Keyword Research like a Pro

how to do keywords research

Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user search trends for your services and products. A website or portal well optimised for search engines help a site rank better than your competitors. 

Here are the 5 ways to do keyword research for your website:

Keywords Discovery:

The first and foremost component of optimising a site is to develop a keyword list. Now you check for relevant keywords using this list in different keywords tools like Google Keyword Planner, Google Trends, etc. These tools help to figure out more relevant additional keywords that ensure incredible traffic to your website. [Read more…]

How To Scale Up Content Marketing For Your Startup

Content strategy for startups
Content marketing is all about creating an audience to accomplish some business goals, for example high revenue or more customers. Content has become the centre of marketing today. Every digital channel, including search, email, and social media, is dependent on it.

Here are some ways to scale up the content marketing strategies

Know your priorities and be focused on it

Content marketing can achieve a lot depending on the goal however without clear objective it’s like shooting in the dark. Converting leads to customers, growing traffic to the website or increasing revenue from existing customers; a well-planned content marketing strategy can help you reach all these objectives. [Read more…]

4 Important SEO building blocks for a successful brand online

SEO tutorial
Optimisation, knowledge-content creation, crawlability and brand engagement are all important components to focus while building a successful brand online.SEO is one of the major foundation blocks for a brand’s success as it helps in reputation building and improves visibility across the web. If optimized properly following the search engine’s guidelines, SEO can dramatically improve your brand’s online presence, drive traffic to your website and feeding them into your conversion path.

Before taking your SEO to the next level, you need to dig down your current SEO status and basis which need to figure out the next level of action. [Read more…]

User Intent is the Future of SEO

Recently search engines algorithms are focusing around user search intent to improve their search experience. Current SEO has become more than just stuffing a page full of keywords, it’s more of engineering approach.

Search engine optimization or SEO is a methodology of strategies to maximize the number of visitors to a particular website by ensuring high search engine listing for it’s relevant keywords. During all these years SEO means researching the appropriate keywords and incorporating those across the website to achieve higher search engine listings. With the evolution in Google algorithm in the last couple of years, it seems like future of SEO will have a lot less to do with keywords and a lot more to do with user search intent.

Let’s take a look to understand the audience and the steps needed to create content to get the visibility in Google:

Firstly, we do A/B testing and analytics to understand the behavior of our target audience. One tool to understand the mind of your target audience is to build customer personas. Customer personas will help you in identifying the components that you can fill with quality content and aimed at solving their problems. EG: A middle-aged person will consume content differently than a teenage girl. The content should be created with specific pointers based on the different age-group to drive more traffic and lead to online conversions and sales. [Read more…]

Top 10 SEO Mistakes That May Harm Your Blog

10 SEO mistakes that may harm your blog

In today’s world, SEO has become the key success for online business and people are now focusing mostly on blogging to make money online. There are many SEO mistakes which, if not avoided, can ban your website or blog. I want to list 10 common SEO mistakes which should be avoided, in order to increase your chance in search engine result pages. [Read more…]