SEO & Online Reputation Consultant, WordPress & Genesis Consultant

5 Ways to do Keyword Research like a Pro

Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user search trends for your services and products. A website or portal well optimised for search engines help a site rank better than your competitors. 

Here are the 5 ways to do keyword research for your website:

Keywords Discovery:

The first and foremost component of optimising a site is to develop a keyword list. Now you check for relevant keywords using this list in different keywords tools like Google Keyword Planner, Google Trends, etc. These tools help to figure out more relevant additional keywords that ensure incredible traffic to your website. [Read more…]

How To Scale Up Content Marketing For Your Startup

Content strategy for startups
Content marketing is all about creating an audience to accomplish some business goals, for example high revenue or more customers. Content has become the centre of marketing today. Every digital channel, including search, email, and social media, is dependent on it.

Here are some ways to scale up the content marketing strategies

Know your priorities and be focused on it

Content marketing can achieve a lot depending on the goal however without clear objective it’s like shooting in the dark. Converting leads to customers, growing traffic to the website or increasing revenue from existing customers; a well-planned content marketing strategy can help you reach all these objectives. [Read more…]

4 Important SEO building blocks for a successful brand online

SEO tutorial
Optimisation, knowledge-content creation, crawlability and brand engagement are all important components to focus while building a successful brand online.SEO is one of the major foundation blocks for a brand’s success as it helps in reputation building and improves visibility across the web. If optimized properly following the search engine’s guidelines, SEO can dramatically improve your brand’s online presence, drive traffic to your website and feeding them into your conversion path.

Before taking your SEO to the next level, you need to dig down your current SEO status and basis which need to figure out the next level of action. [Read more…]

How to Survive from Google Panda and Penguin Updates?

How to Survive from Google Panda and Penguin Updates?

SEO professionals are always on the look out for the recent updates from Google and it’s constant changes in search algorithm. Being a part of SEO industry, it is really important to understand the Google Panda and Penguin update. Both the updates are related to Google Search Engine Ranking Algorithm which rolled out on 24th february 2012 and 24th April 2012 respectively. Google Panda and Penguin updates are aimed to provide better search result to the users by increasing the quality of sites ranking higher in Google.

Google Panda update is designed to filter out the low quality spam websites from their search result which provides no intrinsic value to the user, duplicate content from other websites violating Google’s existing quality guidelines. Google Panda updae targeing the webspam will decrease ranking for lower quality sites and provide better ranking for the high quality sites who focusses on their websites’ content, potential and overall online presence.

Google Penguin update on the contrary targets over-optimization of the websites, a term coined by Google’s distinguished engineer Matt Cutts. It is mainly related to offsite SEO. The black hat techniques like keyword stuffing – the deliberate overuse of keywords to rank higher in search engine ranking, cloaking – presenting 2 different versions of web page content for search engines crawlers and visitors and irrelevant link building to and from external sites. [Read more…]

Keyword Research Is Critical Step For SEO

Before going into the details of the importance of keywords research for a website optimization, let’s try to explain the term. Keyword/Keywords are the search terms used by the people to find information on a particular topic using the search engines. So when people are looking for Social Media Marketing services, they will search for social media marketing firm, social media marketing
services, social media marketing consultants, social media marketing company and so on. [Read more…]