SEO, Social Media & Online Reputation Consultant, Digital Marketing Specialist,WordPress & Video OTT Media Streaming Consultant

WHAT IS OTT? How OTT is changing the current media space?

 

OTT Platforms

OTT stands for “over the top” where content is delivered via the internet connection instead of the traditional cable / broadband operators. The term OTT is commonly being applied to video-on-demand platforms but also refers to message services, audio streaming and internet-based voice calling. Using OTT platforms content is being delivered to end-users through various devices like smartphones, smart TVs, iPads. OTT platforms are providing the facility to watch anything anytime anywhere. Though most of the people map OTT platforms with video streaming services, it is also applied to messaging, voice or video calls and audio streaming.  

What Makes OTT Important?

OTT allows flexible subscriptions to its consumers compared to DTH operators. Overall media and entertainment industry is undergoing an evolution as OTT video platforms have witnessed enormous growth in recent years. A couple of factors why OTT platforms are more appealing than traditional platforms: [Continue reading]

5 Ways to do Keyword Research like a Pro

how to do keywords research

Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user … [Continue reading]

How To Scale Up Content Marketing For Your Startup

Content strategy for startups

Content marketing is all about creating an audience to accomplish some business goals, for example high revenue or more customers. Content has become the centre of marketing today. Every digital channel, including search, email, and social media, is … [Continue reading]

5 Instagram Tips for Beginners

Instagram tips for beginners

Tips to rock Instagram like a Boss!! With such a huge fan base and popularity, I wonder you are yet a beginner. But don’t worry it’s always better to be late than never 😉 So here is the thing, Instagram is not just a social media platform to … [Continue reading]

4 Important SEO building blocks for a successful brand online

SEO tutorial

Optimisation, knowledge-content creation, crawlability and brand engagement are all important components to focus while building a successful brand online.SEO is one of the major foundation blocks for a brand's success as it helps in reputation … [Continue reading]

Google Rolls Out a Fresh Look for Mobile Search Results

Google new Design

Google has rolled out a new look for mobile search results which more or less resembles the devices they’re being viewed on. If you closely observe the new mobile search design, you’ll find rounded corners on all the edges. This new design is a … [Continue reading]

User Intent is the Future of SEO

Recently search engines algorithms are focusing around user search intent to improve their search experience. Current SEO has become more than just stuffing a page full of keywords, it’s more of engineering approach. Search engine optimization or … [Continue reading]

April Fools: Google’s Matt Cutts Starts New SEO Spam Tool AutoSEO

Matt Cutt Auto SEO

Matt Cutts, Google’s head of spam, has revealed his April Fools prank for 2015, it is named AutoSEO hosted at seo.ninja. AutoSEO is a free open source tool that helps webmasters handle the task of SEO automatically. What does it do? Well, nothing, … [Continue reading]

Introduction to StudioPress Genesis Design Framework for WordPress

genesis and wordpress

If you’re building a website these days, you’re in luck! WordPress has revolutionized the ease and power of what a website (or blog) can do and be. Now, with the emergence of theme frameworks, you can take WordPress even further. As you'll see … [Continue reading]