SEO, Social Media & Online Reputation Consultant, Shopify Specialist,WordPress Consultant, eCommerce Store development Mumbai Kolkata India.

8 Prime Rules for Running a Successful Online Business!

September 15, 2014 by Leave a Comment
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8 Prime Rules for Running a Successful Online Business

Every online business owner wants to establish the business and boost its sales and ROI – be it a large scale or a small-scale business. People look for deploying different strategies that take their online business to new heights of success. Here are the 8 simple business tips that can help you get started.

Search Engine Optimization (SEO)

SEO plays a key role to drive traffic to your website if your website is properly optimized. SEO improves the ranking of the website in search engine result pages thereby driving more potential traffic to your website increasing the ROI [Read more…]

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Search Engine Optimization and Metadata

September 2, 2014 by Leave a Comment
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Search Engine Optimization and MetadataAs per Wikipedia… Metadata is “data about data”. Metadata about webpages are called Meta tags. Technically Meta tags have two components; Meta description and Meta keywords but logically Title is also part of Meta tags or Metadata for webpages. Together they are called Title and Meta tags of a webpage. There are two other components of Meta tags, which are ALT and TITLE attributes of images and TITLE attribute of a hyperlink.

Summing up the above, webpage Metadata consists of:

–       Title

–       Meta description

–       Meta keywords

–       Image ALT / TITLE

–       Hyperlink TITLE

Meta tags are important because it’s the most efficient way for webmasters to inform search engines about their websites. First three Meta tags are defined within the <head></head> element of any HTML webpage, image ALT and hyperlink TITLE attributes are defined as per the occurrences of respective images and hyperlinks. Whether you are optimizing for a brand website or a blog article meta data is equally crucial. Duplicate meta data affects website ranking, you might be blacklisted from the search engines as well, so be very careful while choosing your meta data for the different pages of your website. [Read more…]

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Digital marketing for beginners

August 12, 2014 by Leave a Comment
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Digital marketing for beginners

Introduction to the concept of Digital Marketing

“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more…]

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Filed Under: Digital Marketing, Mithu Sarkar, Search Engine Marketing, Search Engine Optimisation, SEO Tagged With: , , , , , , , ,