Follow
Introduction to the concept of Digital Marketing
“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more…]
