FollowYour WordPress dashboard is the backend admin interface where you manage your data, post and publish content. Beginners often have a tough time to figure out the WordPress admin page URL. One of the most common question we frequently face is ‘How do I login to my WordPress’ ? [Read more…]
How to Grant User Access in Google Analytics
November 27, 2017 by Leave a Comment
Google Analytics allows you to grant access to other users if you want to share your website data with them or allow them to manage the account. Granting access to an user means you are allowing him / her to do things like manage users, edit settings, creating goals etc. Creating a new user access is the most secure way to share your website’s data without having to share your login details.
Step 1: Open Your Settings in Google Analytics
The first thing you need to do is to sign in to your Google Analytics account and choose the site for which you’d like to grant access.
Then, click the Admin option.
Now you’ll notice there’s a User Management link under every column. That’s because there are 3 levels of access: Account, Property and View:
- Account: Allow users to add other users, add additional websites, and link AdWords and AdSense data.
- Property: Allow users to access the tracking code, adjust the retargeting code and adjust settings on a particular website.
- View: Allow users to view reports, add goals and content groupings.
In this tutorial, we’ll show you how to give someone Property access to your website analytics.
To do that, click the User Management link in the middle, under the Property column.
Step 2: Add Permissions to a User
Now you’ll be asked to enter the email of the user to whom you’d like to give access. There are four levels of user permissions inside of Google Analytics:
- Manage Users
- Edit Permission
- Collaborate
- Read & Analyze
Google Rolls Out a Fresh Look for Mobile Search Results
November 6, 2017 by Leave a Comment
Google has rolled out a new look for mobile search results which more or less resembles the devices they’re being viewed on.
If you closely observe the new mobile search design, you’ll find rounded corners on all the edges. This new design is a perfect fit mobile search. All the latest smartphones have rounded corner displays, so the design change complements current mobile designs. [Read more…]
User Intent is the Future of SEO
May 24, 2017 by Leave a Comment
Recently search engines algorithms are focusing around user search intent to improve their search experience. Current SEO has become more than just stuffing a page full of keywords, it’s more of engineering approach.
Search engine optimization or SEO is a methodology of strategies to maximize the number of visitors to a particular website by ensuring high search engine listing for it’s relevant keywords. During all these years SEO means researching the appropriate keywords and incorporating those across the website to achieve higher search engine listings. With the evolution in Google algorithm in the last couple of years, it seems like future of SEO will have a lot less to do with keywords and a lot more to do with user search intent.
Let’s take a look to understand the audience and the steps needed to create content to get the visibility in Google:
Firstly, we do A/B testing and analytics to understand the behavior of our target audience. One tool to understand the mind of your target audience is to build customer personas. Customer personas will help you in identifying the components that you can fill with quality content and aimed at solving their problems. EG: A middle-aged person will consume content differently than a teenage girl. The content should be created with specific pointers based on the different age-group to drive more traffic and lead to online conversions and sales. [Read more…]
April Fools: Google’s Matt Cutts Starts New SEO Spam Tool AutoSEO
April 1, 2015 by Leave a Comment
Matt Cutts, Google’s head of spam, has revealed his April Fools prank for 2015, it is named AutoSEO hosted at seo.ninja.
AutoSEO is a free open source tool that helps webmasters handle the task of SEO automatically. What does it do? Well, nothing, since it is a joke, but Matt Cutts explains:
“One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your text and decouple it from the problem of how the text looked. AutoSEO takes that to the next stage with search engines, so you don’t have to think about things like redirects.” [Read more…]
Introduction to StudioPress Genesis Design Framework for WordPress
February 10, 2015 by Leave a Comment
If you’re building a website these days, you’re in luck!
WordPress has revolutionized the ease and power of what a website (or blog) can do and be.
Now, with the emergence of theme frameworks, you can take WordPress even further.
As you’ll see throughout this free guide, the Genesis Framework for WordPress is much more
than a mere WordPress theme.
It’s an underlying framework of immaculate code that’s been built to achieve three important objectives. Before we get started, let’s take a quick look at each of these objectives
1. Easily spoon-feed Google your content
2. Erase the headache of security concerns and updates
3. A huge selection of turn-key design options for your websites or blog [Read more…]
8 Prime Rules for Running a Successful Online Business!
September 15, 2014 by Leave a Comment
Every online business owner wants to establish the business and boost its sales and ROI – be it a large scale or a small-scale business. People look for deploying different strategies that take their online business to new heights of success. Here are the 8 simple business tips that can help you get started.
Search Engine Optimization (SEO)
SEO plays a key role to drive traffic to your website if your website is properly optimized. SEO improves the ranking of the website in search engine result pages thereby driving more potential traffic to your website increasing the ROI [Read more…]
Search Engine Optimization and Metadata
September 2, 2014 by Leave a Comment
As per Wikipedia… Metadata is “data about data”. Metadata about webpages are called Meta tags. Technically Meta tags have two components; Meta description and Meta keywords but logically Title is also part of Meta tags or Metadata for webpages. Together they are called Title and Meta tags of a webpage. There are two other components of Meta tags, which are ALT and TITLE attributes of images and TITLE attribute of a hyperlink.
Summing up the above, webpage Metadata consists of:
– Title
– Meta description
– Meta keywords
– Image ALT / TITLE
– Hyperlink TITLE
Meta tags are important because it’s the most efficient way for webmasters to inform search engines about their websites. First three Meta tags are defined within the <head></head> element of any HTML webpage, image ALT and hyperlink TITLE attributes are defined as per the occurrences of respective images and hyperlinks. Whether you are optimizing for a brand website or a blog article meta data is equally crucial. Duplicate meta data affects website ranking, you might be blacklisted from the search engines as well, so be very careful while choosing your meta data for the different pages of your website. [Read more…]
Digital marketing for beginners
August 12, 2014 by Leave a Comment
Introduction to the concept of Digital Marketing
“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more…]
5 Tips To Have the Edge In Local Search Competition
May 20, 2014 by Leave a Comment
Understanding the intricacies of the search engine optimisation is in itself quite difficult for people. But, once the webmasters are well versed with the advantages and the technologies used, they can surely put up a great site. It will cater to the target audiences and at the same time, bring more visitors to their sites. For large scale business websites, it is important that they have a global presence, because they are now having a brand value. In the long run, they will not have much to do with their advertisements in the local market, because they are now well known. But, the same cannot be true about upcoming business ventures, which are trying to create a field for themselves in the business arena. In order to boost the small businesses, there are certain tips for getting the edge in local search competition, so that they can create a wider market for their products and services. [Read more…]
