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Social networking giant Facebook is all set to delete FAKE Facebook profiles and pages. The entire process however started on the last week of August 2012 when Facebook announced its site integrity improvements in its blog posts. Facebook has confirmed that many business pages will face a drop of it’s fan numbers by tens of thousands. Even some of the celebrity pages has already been affected, with Rihanna’s fan page dropping of 22,198 fans and Shakira’s page dropping by 26,000.
Facebook has taken the decision to delete all the Fake accounts and pages once it was revealed that around 8.7% of its users are not REAL. According to BBC reports, most of the accounts were set up by spammers who use them to make pages popular artificially deceiving the users. Facebook said “On average, less than 1% of Likes on any given Page will be removed”, if these pages abides by Facebook Terms & Conditions and hasn’t been purchasing LIKES from from hackers. This move is intended to ensure transparency for advertisers by having a genuine target audience. Advertisers will not invest money if the target audience is not genuine.
Due to huge popularity of Facebook and its incredible growth in recent years, some companies and celebrities were focusing on building a big fan base as quickly as possible. This resulted in the popping up of different companies which created fake accounts and sell them to increase the number of LIKES in the pages artificially. Actually Facebook’s current sign-up process is free and easy which makes their work tougher. But Facebook is on top of deleting fake accounts and LIKES from pages and are working really hard to establish the fact that Facebook was built on the principle of real identity and the same should be followed in the pages as well.
By MITHU SARKAR
About Mithu Sarkar
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