Online Reputation Management is a technique to monitor the reputation of an individual or brand over the web with the aim to ensure a positive image in the global market. There are basically two aspects of online reputation management – protecting your reputation and repairing your reputation from the damage caused by the negative comment. A negative review or misleading information in complaints board, customer review websites, forums, blogs, articles or in social media sites can hugely affect your online reputation. [Read more…]
Why Corporate Reputation Management Is So Important Today?
Creating a positive image of your company is very important whether it is a location based business or via the internet and the latter relies hugely on corporate reputation management. Currently, the business world is moving to a more internet based business module and to have a website available to consumers online is a normal part of business these days. Corporate reputation management ensures to have a positive image of your brand over the web. [Read more…]
An introduction to Online Reputation Management
Online Reputation Management (ORM) is vital to protecting your brand online. Online Reputation Management is the latest trend in the online advertising world. The concept of Online Reputation Management was derived to help corporations, business owners and professionals dealing with negative comments in the web. It is important to handle your promotional campaign in such a way so as to protect your positive image and brand online as a simple Facebook status or blog entry can damage your reputation. [Read more…]