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Choosing a good domain name is the basic ground work for your successful online business. Domain names are like the real estate of the web world, it’s your identity on the web.
Follow the following points before your rush out to choose your domain name:
1) Perform Keyword Research:
It’s always recommended to choose a domain name having your targeted keywords as this will enhance your search engine ranking as search engine crawlers love to see keywords in the domain name.
2) Domain Name That is Easier to remember:
Always try to have a short and catchy domain name which is easier to remember and pronounce otherwise there is high probability of your customer mistyping or misspelling it.
3) Avoid Numbers & Hyphens: Having numbers and hyphens are often misleading as people often failed to understand whether you are using numerical digit say 4 or it’s spelled as ‘four’ in your domain name.
If your domain name is healthy-lifestyle.com, mostly people will remember as healthy lifestyle and will simply forget about the hyphen.
4) No Copyright Issue: Make sure your domain name does not come under any copyright infringment issue
5) Target your Location: If you are the owner of a local business consider using the country specific domain name e.g: www.yourdomain.co.in [for india] www.yourdomain.co.uk [for UK] and so on
6) Brandable domain name: Brandable domain name will make your visitor associate with your business and will help in strengthening the establishment of your brand over the web.
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