How to Grant User Access in Google Analytics

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Google Analytics allows you to grant access to other users if you want to share your website data with them or allow them to manage the account. Granting access to an user means you are allowing him / her to do things like manage users, edit settings, creating goals etc. Creating a new user access is the most secure way to share your website’s data without having to share your login details.

Step 1: Open Your Settings in Google Analytics

The first thing you need to do is to sign in to your Google Analytics account and choose the site for which you’d like to grant access.

Then, click the Admin option.

Now you’ll notice there’s a User Management link under every column. That’s because there are 3 levels of access: Account, Property and View:

• Account: Allow users to add other users, add additional websites, and link AdWords and AdSense data.
• Property: Allow users to access the tracking code, adjust the retargeting code and adjust settings on a particular website.
• View: Allow users to view reports, add goals and content groupings.

In this tutorial, we’ll show you how to give someone Property access to your website analytics.

To do that, click the User Management link in the middle, under the Property column.

Step 2: Add Permissions to a User

Now you’ll be asked to enter the email of the user to whom you’d like to give access. There are four levels of user permissions inside of Google Analytics:

• Manage Users
• Edit Permission
• Collaborate
• Read & Analyze

Now you’ll be asked to enter the user email id to whom you’d like to give access. You need to select the appropriate permission for the new user. Be careful while selecting the user permission to your Google Analytics account. Only share the level of access required by the user. Managing and monitoring these permissions closely is very important. Keep your list of users in Google Analytics updated and only give people what they need!

Lastly, you can select Notify this user by email to send a notification to each user you’re adding. Then, click Add.

That’s it! You’ve successfully allowed a user to access your Google Analytics account.

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