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Online Reputation Management (ORM) is vital to protecting your brand online. Online Reputation Management is the latest trend in the online advertising world. The concept of Online Reputation Management was derived to help corporations, business owners and professionals dealing with negative comments in the web. It is important to handle your promotional campaign in such a way so as to protect your positive image and brand online as a simple Facebook status or blog entry can damage your reputation.
Develop innovative promotional strategies
Your organization’s online reputation depends on how other people, especially the customers, look at your company. A disgruntled client is more than enough in order to destroy your own status among potential customers. Hence, to protect your brand online, it is important to create highly effective promotional campaigns, securing more customers.
Monitor your online status regularly
Most companies or professionals turn to online reputation management as a reactive approach to existing negative comments in the search engines. But, you should verify periodically your online presence in the web to ensure your positive image.
How to Ensure Your Online Reputation on the Internet
- Grow across the Internet by projecting the brand name in a clear and concise manner
- Increase perceptions of brand by creating opportunities to listen to and engage consumers.
- Counter negative attacks
- Create and optimize social networking profiles supported with a solid Online Reputation Management strategy
- Create videos projecting your brand, services and offerings and promote in various video sharing sites like YouTube, Metacafe, Viddler etc
- Open profiles in micro-sites targeting your specific keywords or relating to your main site. The Online Reputation Management strategy here is to complement the search engine results with the keywords associated with the micro-sites.
- Distribute content through the content sharing sites and update them at a regular interval.
- Press Releases and content refreshing articles in different article directories will also provide important links for Reputation Management in the search engine result pages.
Online Reputation Management is a relatively new domain but it is becoming popular each and every day. In today’s economy, information is power and that is why you need to be absolutely sure that the information going out about your company is accurate. A bad review or misleading information from a competitor could mean lost business.
By MITHU SARKAR
About Mithu Sarkar
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