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Introduction to the concept of Digital Marketing
“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven.
How Digital Marketing is different from Offline Marketing?
Offline or traditional marketing mainly uses mediums like print media, television, radio, networking via conferences & seminars, etc. It does not come for cheap, needs extensive planning and resources.
In Digital marketing overheads are less comparatively and there are various options available depending on the need of the marketer. Strategy and budget can be tweaked easily, results can be measured accurately with various free and paid tools and customer support can be handled more efficiently.
What are the various methods of Digital Marketing?
Digital marketing comes with a handful of options to chose from. SEO or Search Engine Optimization comes first in the list, there is SEM (Search Engine Marketing), SMO (Social Media Optimization), SMM (Social Media Marketing), SEA (Search Engine Advertisement), PPC (Pay Per Click). These methods are still evolving and new ones are added quite frequently.
How different methods influence any Business in terms of Digital Marketing?
How a method influence your business depends on two things; how big is the consumer base of the platform used in the method and how efficient the marketer’s strategy is to leverage that platform using the method. So, marketer’s choice of the method and platform is very crucial depending on the business type and needs, and of course strategy is the key. Marketer’s choice is so crucial that it can make or break any business’s online fate.
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