SEO, Social Media & Online Reputation Consultant, Shopify Specialist,WordPress Consultant, eCommerce Store development Mumbai Kolkata India.

5 Ways to do Keyword Research like a Pro

how to do keywords research

Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user search trends for your services and products. A website or portal well optimised for search engines help a site rank better than your competitors. 

Here are the 5 ways to do keyword research for your website:

Keywords Discovery:

The first and foremost component of optimising a site is to develop a keyword list. Now you check for relevant keywords using this list in different keywords tools like Google Keyword Planner, Google Trends, etc. These tools help to figure out more relevant additional keywords that ensure incredible traffic to your website. [Read more…]

Digital marketing for beginners

Digital marketing for beginners

Introduction to the concept of Digital Marketing

“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more…]

What Will the Hummingbird Update Do to Our SEO Efforts?

What Will the Hummingbird Update Do to Our SEO Efforts?It was in the last week of September, Google stunned the SEO world with its surprise package – Hummingbird.

Hummingbird is the new search algorithm that Google is using to give us better results for our queries in the search engine. There have been upgrades like Panda and Penguin, but Hummingbird is not simply an upgrade. This is the biggest change in the algorithm since 2010. It is practically replacement of the Google’s Caffeine Update made in 2010 and combines all other updates for it’s functionality.  It is like replacing an old engine with a new one but having some old parts. [Read more…]

Google+ Marketing Tips & Strategies

How to optimize your Facebook Page for EdgeRank?

Facebook EdgeRankFinally Facebook explained its “Facebook Algorithm” in detail focusing the discussion on what they termed as “Edgerank”. Unlike the search engine giant Google’s algorithm for ranking search results, Facebook’s Edgerank algorithm breaks every piece of content to an object and every interaction with the said content is an “edge” and hence the term “edgerank”.

Facebook has a secret formula to calculate the reach of your content to its audience. The process may sound complicated at the first instance but if given a second thought it’s actually quite logical. Facebook simply gives more weightage to content with more interaction. For example, the more “LIKES” a post receives, the more people interacting with it and the more private interaction resulting from it has more weightage and probability of displaying on user’s page increases. We might not be realizing the fact that Facebook’s News feed only displays a subset of the posts having higher Edgerank generated by our friends which gave birth to the concept of “News Feed Optimization” and it’s success is determined by Edgerank. It would be overwhelming if the news feed showed all the possible stories from your friends. By optimizing for EdgeRank you will always have the chance to increase the effectiveness of your Facebook posts, yielding better returns in the long run. [Read more…]

Facebook Marketing Tips for Small Business Owners

Facebook Marketing Tips for Small Business Owners

Currently Facebook has emerged as a popular model for online promotion and advertisement. Facebook is being used by most of the business owners to promote their products, services and offerings.

Marketing your business through Facebook adds a great value and gives you an advantage over your competitors who are still not using Facebook for their promotion. Facebook is growing as a popular marketing platform in the internet marketing industry and with over half a billion user worldwide, you can’t ignore Facebook while promoting your business online.  Your first step should be creating a Facebook business page if you are interested to use Facebook as a marketing tool. [Read more…]

Protecting and Repairing Your Online Reputation

protecting and repairing your online reputation

Online Reputation Management is a technique to monitor the reputation of an individual or brand over the web with the aim to ensure a positive image in the global market. There are basically two aspects of online reputation management – protecting your reputation and repairing your reputation from the damage caused by the negative comment. A negative review or misleading information in complaints board, customer review websites, forums, blogs, articles or in social media sites can hugely affect your online reputation. [Read more…]

Top 10 Tips to Boost Your Forum Marketing Strategy

Top 10 Tips to Boost Your Forum Marketing Strategy

Online forums are one of the best ways to promote your content in an ethical manner. People have been using online forums since the earliest days of the Internet to drive targeted traffic to their website.

Following are the tips that you should keep in mind while using forum as a media for promoting your online business:

  • Choosing the appropriate forum to participate in the discussion thread makes a huge difference. Join the best forum of your niche if you are having multiple relevant forums.

[Read more…]