
Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user search trends for your services and products. A website or portal well optimised for search engines help a site rank better than your competitors.
Here are the 5 ways to do keyword research for your website:
Keywords Discovery:
The first and foremost component of optimising a site is to develop a keyword list. Now you check for relevant keywords using this list in different keywords tools like Google Keyword Planner, Google Trends, etc. These tools help to figure out more relevant additional keywords that ensure incredible traffic to your website. [Read more…]




It was in the last week of September, Google stunned the SEO world with its surprise package – Hummingbird.
Social media market is booming over the last couple of years and it is fast growing with its exponential global users. The popularity of social media marketing has grown in leaps and bounds. While it was initially important to have a presence on the various social networking platforms, now it is important to have knowledge on how to use social media effectively. Social Media Marketing or SMM involve optimized formulated plan and techniques which not only help a business / individual website to gain better visibility but also gives it adequate exposure in the online periphery.
Finally Facebook explained its “Facebook Algorithm” in detail focusing the discussion on what they termed as “Edgerank”. Unlike the search engine giant Google’s algorithm for ranking search results, Facebook’s Edgerank algorithm breaks every piece of content to an object and every interaction with the said content is an “edge” and hence the term “edgerank”.



