SEO, Social Media & Online Reputation Consultant, Shopify Specialist,WordPress Consultant, eCommerce Store development Mumbai Kolkata India.

5 Ways to do Keyword Research like a Pro

December 6, 2019 by Leave a Comment

how to do keywords research

Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user search trends for your services and products. A website or portal well optimised for search engines help a site rank better than your competitors. 

Here are the 5 ways to do keyword research for your website:

Keywords Discovery:

The first and foremost component of optimising a site is to develop a keyword list. Now you check for relevant keywords using this list in different keywords tools like Google Keyword Planner, Google Trends, etc. These tools help to figure out more relevant additional keywords that ensure incredible traffic to your website. [Read more…]

Filed Under: Digital Marketing, Search Engine Marketing, Search Engine Optimisation, Search Engine Reputation Management, SEO Tagged With: , , , , , , , , , ,

4 Important SEO building blocks for a successful brand online

January 29, 2019 by Leave a Comment

SEO tutorial
Optimisation, knowledge-content creation, crawlability and brand engagement are all important components to focus while building a successful brand online.SEO is one of the major foundation blocks for a brand’s success as it helps in reputation building and improves visibility across the web. If optimized properly following the search engine’s guidelines, SEO can dramatically improve your brand’s online presence, drive traffic to your website and feeding them into your conversion path.

Before taking your SEO to the next level, you need to dig down your current SEO status and basis which need to figure out the next level of action. [Read more…]

Filed Under: Digital Marketing, Online Reputation Management, Search Engine Optimisation, SEO Tagged With: , , , , , , ,

Search Engine Optimization and Metadata

September 2, 2014 by Leave a Comment

Search Engine Optimization and MetadataAs per Wikipedia… Metadata is “data about data”. Metadata about webpages are called Meta tags. Technically Meta tags have two components; Meta description and Meta keywords but logically Title is also part of Meta tags or Metadata for webpages. Together they are called Title and Meta tags of a webpage. There are two other components of Meta tags, which are ALT and TITLE attributes of images and TITLE attribute of a hyperlink.

Summing up the above, webpage Metadata consists of:

–       Title

–       Meta description

–       Meta keywords

–       Image ALT / TITLE

–       Hyperlink TITLE

Meta tags are important because it’s the most efficient way for webmasters to inform search engines about their websites. First three Meta tags are defined within the <head></head> element of any HTML webpage, image ALT and hyperlink TITLE attributes are defined as per the occurrences of respective images and hyperlinks. Whether you are optimizing for a brand website or a blog article meta data is equally crucial. Duplicate meta data affects website ranking, you might be blacklisted from the search engines as well, so be very careful while choosing your meta data for the different pages of your website. [Read more…]

Filed Under: Digital Marketing, Search Engine Optimisation, SEO Tagged With: , , , , , , , , ,

Digital marketing for beginners

August 12, 2014 by Leave a Comment

Digital marketing for beginners

Introduction to the concept of Digital Marketing

“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more…]

Filed Under: Digital Marketing, Mithu Sarkar, Search Engine Marketing, Search Engine Optimisation, SEO Tagged With: , , , , , , , ,

Tips On Choosing A Good Domain Name

January 20, 2014 by Leave a Comment
Domain names
Choosing a good domain name is the basic ground work for your successful online business. Domain names are like the real estate of the web world, it’s your identity on the web.
Follow the following points before your rush out to choose your domain name:
1) Perform Keyword Research:
It’s always recommended to choose a domain name having your targeted keywords as this will enhance your search engine ranking as search engine crawlers love to see keywords in the domain name.
2) Domain Name That is Easier to remember:
Always try to have a short and catchy domain name which is easier to remember and pronounce otherwise there is high probability of your customer mistyping or misspelling it.
3) Avoid Numbers & Hyphens:  Having numbers and hyphens are often misleading as  people often failed to understand whether you are using numerical digit say 4 or it’s spelled as ‘four’ in your domain name.
If your domain name is healthy-lifestyle.com, mostly people will remember as healthy lifestyle and will simply forget about the hyphen.
4) No Copyright Issue: Make sure your domain name does not come under any copyright infringment issue
5) Target your Location: If you are the owner of a local business consider using the country specific domain name e.g: www.yourdomain.co.in [for india] www.yourdomain.co.uk [for UK] and so on
6) Brandable domain name: Brandable domain name will make your visitor associate with your business and will help in strengthening the establishment of your brand over the web.
Filed Under: Search Engine Optimisation, SEO Tagged With: ,

What Will the Hummingbird Update Do to Our SEO Efforts?

November 24, 2013 by Leave a Comment

What Will the Hummingbird Update Do to Our SEO Efforts?It was in the last week of September, Google stunned the SEO world with its surprise package – Hummingbird.

Hummingbird is the new search algorithm that Google is using to give us better results for our queries in the search engine. There have been upgrades like Panda and Penguin, but Hummingbird is not simply an upgrade. This is the biggest change in the algorithm since 2010. It is practically replacement of the Google’s Caffeine Update made in 2010 and combines all other updates for it’s functionality.  It is like replacing an old engine with a new one but having some old parts. [Read more…]

Filed Under: Search Engine Marketing, Search Engine Optimisation, SEO Tagged With: ,

Facebook Marketing Tips for Small Business Owners

July 21, 2012 by Leave a Comment

Facebook Marketing Tips for Small Business Owners

Currently Facebook has emerged as a popular model for online promotion and advertisement. Facebook is being used by most of the business owners to promote their products, services and offerings.

Marketing your business through Facebook adds a great value and gives you an advantage over your competitors who are still not using Facebook for their promotion. Facebook is growing as a popular marketing platform in the internet marketing industry and with over half a billion user worldwide, you can’t ignore Facebook while promoting your business online.  Your first step should be creating a Facebook business page if you are interested to use Facebook as a marketing tool. [Read more…]

Filed Under: Facebook, Search Engine Marketing, Search Engine Optimisation, SEO Tagged With: , ,

Protecting and Repairing Your Online Reputation

July 17, 2012 by Leave a Comment

protecting and repairing your online reputation

Online Reputation Management is a technique to monitor the reputation of an individual or brand over the web with the aim to ensure a positive image in the global market. There are basically two aspects of online reputation management – protecting your reputation and repairing your reputation from the damage caused by the negative comment. A negative review or misleading information in complaints board, customer review websites, forums, blogs, articles or in social media sites can hugely affect your online reputation. [Read more…]

Filed Under: Online Reputation Management, Online Reputation Protection, Reputation Management, Reputation Protection, Search Engine Marketing, Search Engine Optimisation, Search Engine Reputation Management, SEO Tagged With: , , , , , , , ,

Why Corporate Reputation Management Is So Important Today?

June 30, 2012 by Leave a Comment

How much is your Reputation at risk?

Creating a positive image of your company is very important whether it is a location based business or via the internet and the latter relies hugely on corporate reputation management. Currently, the business world is moving to a more internet based business module and to have a website available to consumers online is a normal part of business these days. Corporate reputation management ensures to have a positive image of your brand over the web. [Read more…]

Filed Under: Online Reputation Management, Online Reputation Protection, Reputation Management, Reputation Protection, Search Engine Optimisation, Search Engine Reputation Management Tagged With: , , ,

Top 10 Tips to Boost Your Forum Marketing Strategy

June 29, 2012 by Leave a Comment

Top 10 Tips to Boost Your Forum Marketing Strategy

Online forums are one of the best ways to promote your content in an ethical manner. People have been using online forums since the earliest days of the Internet to drive targeted traffic to their website.

Following are the tips that you should keep in mind while using forum as a media for promoting your online business:

  • Choosing the appropriate forum to participate in the discussion thread makes a huge difference. Join the best forum of your niche if you are having multiple relevant forums.

[Read more…]

Filed Under: Search Engine Marketing, Search Engine Optimisation, SEO Tagged With: , , , , , , , , , ,