SEO, Social Media & Online Reputation Consultant, Shopify Specialist,WordPress Consultant, eCommerce Store development Mumbai Kolkata India.

SOCIAL MEDIA TRENDS THAT WILL CONTINUE TO BUZZ IN 2021

When it comes to social media marketing, 2021 has been quite an eventful year. From Facebook’s data breaches and government scrutiny to Snapchat’s unpopular update, we saw quite a few twirls in the field. The social media industry has come far away from what it used to be. And it continues to innovate and expand with breakneck speed.  The strategy that worked wonders for you in 2014 might not be so magical in the coming years.

Today every business must have a dependable strategy when it comes to social media marketing. And as the industry is constantly developing one must stay current on the freshest and anticipated trends. [Read more…]

5 Ways to do Keyword Research like a Pro

how to do keywords research

Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user search trends for your services and products. A website or portal well optimised for search engines help a site rank better than your competitors. 

Here are the 5 ways to do keyword research for your website:

Keywords Discovery:

The first and foremost component of optimising a site is to develop a keyword list. Now you check for relevant keywords using this list in different keywords tools like Google Keyword Planner, Google Trends, etc. These tools help to figure out more relevant additional keywords that ensure incredible traffic to your website. [Read more…]

4 Important SEO building blocks for a successful brand online

SEO tutorial
Optimisation, knowledge-content creation, crawlability and brand engagement are all important components to focus while building a successful brand online.SEO is one of the major foundation blocks for a brand’s success as it helps in reputation building and improves visibility across the web. If optimized properly following the search engine’s guidelines, SEO can dramatically improve your brand’s online presence, drive traffic to your website and feeding them into your conversion path.

Before taking your SEO to the next level, you need to dig down your current SEO status and basis which need to figure out the next level of action. [Read more…]

April Fools: Google’s Matt Cutts Starts New SEO Spam Tool AutoSEO

Matt Cutt Auto SEO

Matt Cutts, Google’s head of spam, has revealed his April Fools prank for 2015, it is named AutoSEO hosted at seo.ninja.

AutoSEO is a free open source tool that helps webmasters handle the task of SEO automatically. What does it do? Well, nothing, since it is a joke, but Matt Cutts explains:

“One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your text and decouple it from the problem of how the text looked. AutoSEO takes that to the next stage with search engines, so you don’t have to think about things like redirects.” [Read more…]

Digital marketing for beginners

Digital marketing for beginners

Introduction to the concept of Digital Marketing

“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user  via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more…]

Tips On Choosing A Good Domain Name

Domain names
Choosing a good domain name is the basic ground work for your successful online business. Domain names are like the real estate of the web world, it’s your identity on the web.
Follow the following points before your rush out to choose your domain name:
1) Perform Keyword Research:
It’s always recommended to choose a domain name having your targeted keywords as this will enhance your search engine ranking as search engine crawlers love to see keywords in the domain name.
2) Domain Name That is Easier to remember:
Always try to have a short and catchy domain name which is easier to remember and pronounce otherwise there is high probability of your customer mistyping or misspelling it.
3) Avoid Numbers & Hyphens:  Having numbers and hyphens are often misleading as  people often failed to understand whether you are using numerical digit say 4 or it’s spelled as ‘four’ in your domain name.
If your domain name is healthy-lifestyle.com, mostly people will remember as healthy lifestyle and will simply forget about the hyphen.
4) No Copyright Issue: Make sure your domain name does not come under any copyright infringment issue
5) Target your Location: If you are the owner of a local business consider using the country specific domain name e.g: www.yourdomain.co.in [for india] www.yourdomain.co.uk [for UK] and so on
6) Brandable domain name: Brandable domain name will make your visitor associate with your business and will help in strengthening the establishment of your brand over the web.

What Will the Hummingbird Update Do to Our SEO Efforts?

What Will the Hummingbird Update Do to Our SEO Efforts?It was in the last week of September, Google stunned the SEO world with its surprise package – Hummingbird.

Hummingbird is the new search algorithm that Google is using to give us better results for our queries in the search engine. There have been upgrades like Panda and Penguin, but Hummingbird is not simply an upgrade. This is the biggest change in the algorithm since 2010. It is practically replacement of the Google’s Caffeine Update made in 2010 and combines all other updates for it’s functionality.  It is like replacing an old engine with a new one but having some old parts. [Read more…]

Google Adds Nutritional Information To Their Search Engine Results

Google Adds Nutritional Information To Their Search Engine ResultsPeople who are health conscious, on special medical diets, or just trying to lose a few pounds will soon have a new weapon in their arsenal thanks to Google, who has unveiled plans to add the nutritional information of more than 1,000 different food types to their search engine results.

According to PCMag’s Angela Moscaritolo, the Mountain View, California-based company will include information about how many calories, how much protein and how much fat are in hundreds of fruits, vegetables, meats and meals.

Furthermore, a Google spokesperson told Samantha Murphy of Mashable that drinks will also be included, and that users could “compare types of avocados or English muffins” if they wanted to.

The information will be presented in a box located above the search results, no there will be no scrolling necessary. The feature will also support voice commands on mobile devices, Murphy noted.

“This new nutritional information builds on our work on the Knowledge Graph, which brings together all kinds of information from across the web that wasn’t easily accessible,” Google Product Manager Ilya Mezheritsky explained in a May 30 blog post. “The graph helps us connect things that are related, even in cases when those foods have a completely different sounding name from what you asked.”

The feature was launched in English shortly after the announcement and should be rolling out over the next week or so, Mezheritsky said. Google is also promising to add additional features and more types of food or drinks in the near future, and also has plans to make the feature available in other languages. [Read more…]

Basic SEO Tips While Designing Your Website

How to Design SEO Friendly Websites?

Designing a professional website is the first step towards your online branding and reputation. Just as the web designers know how to grab the visitor’s eyeballs by designing a gorgeous looking website, similarly an effective SEO strategy holds the key to rank your website higher in the major search engines ensuring more visibility to your customers. There is no point in designing a trendy website if it fails to attract traffic. Thus, designing a SEO-friendly website plays a major role in attracting relevant traffic for your website. In this competitive world, you need to have an edge over your competitors and this can be done by achieving higher positions in the search engine rankings.

Whether you are launching a static website or a blog or an e-commerce solution, you need to follow a couple of basic steps while designing a SEO-friendly website that will help to increase your chances in higher search engine rankings. [Read more…]