Your Web Strategist
OTT stands for “over the top” where content is delivered via the internet connection instead of the traditional cable / broadband operators. The term OTT is commonly being applied to video-on-demand platforms but also refers to message s … [Continue reading]
Keyword research is one of the critical SEO components which is being used to identify popular and trending keywords searched by the users for the respective genre. Good keyword research helps in recognizing your target audience as well as the user … [Continue reading]
Content marketing is all about creating an audience to accomplish some business goals, for example high revenue or more customers. Content has become the centre of marketing today. Every digital channel, including search, email, and social media, is … [Continue reading]
Tips to rock Instagram like a Boss!! With such a huge fan base and popularity, I wonder you are yet a beginner. But don’t worry it’s always better to be late than never 😉 So here is the thing, Instagram is not just a social media platform to share … [Continue reading]
Optimisation, knowledge-content creation, crawlability and brand engagement are all important components to focus while building a successful brand online.SEO is one of the major foundation blocks for a brand's success as it helps in reputation … [Continue reading]
Google Analytics allows you to grant access to other users if you want to share your website data with them or allow them to manage the account. Granting access to an user means you are allowing him / her to do things like manage users, edit … [Continue reading]
Google has rolled out a new look for mobile search results which more or less resembles the devices they’re being viewed on. If you closely observe the new mobile search design, you’ll find rounded corners on all the edges. This new design is a per … [Continue reading]
Recently search engines algorithms are focusing around user search intent to improve their search experience. Current SEO has become more than just stuffing a page full of keywords, it’s more of engineering approach. Search engine optimization or S … [Continue reading]
If you’re building a website these days, you’re in luck! WordPress has revolutionized the ease and power of what a website (or blog) can do and be. Now, with the emergence of theme frameworks, you can take WordPress even further. As you'll see thr … [Continue reading]
Every online business owner wants to establish the business and boost its sales and ROI - be it a large scale or a small-scale business. People look for deploying different strategies that take their online business to new heights of success. Here … [Continue reading]
My name is Mithu Sarkar, Co- Founder at Ebullientech Interactive LLP, a technology and digital marketing start-up. We enable startups and … More