SEO, Social Media & Online Reputation Consultant, Shopify Specialist,WordPress Consultant, eCommerce Store development Mumbai Kolkata India.

How To Use Mobile Marketing Effectively?

October 10, 2012 by Leave a Comment
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Mobile marketing is the buzz of social media now. This is because the number of Smart phone users are increasing in leaps and bounds. Almost 20% people out of over 91% total mobile phone users are now using internet-capable Smart phones. More than 150 billion mobile text messages are being sent every month by these mobile devices and surprisingly these mobile text messages get opened at a rate of 90% within an hour of being sent. That is incredible!

Currently, mobile advertising has become a perfect way of promoting your products/services to your target audience. You know you never go anywhere without your phone and neither do your customers. No matter if your customer is watching TV, jogging or busy in a party, mobile marketing instantly connect with your customers through a single message. Send a message and it will arrive within a moment. [Read more…]

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Filed Under: Search Engine Marketing, Search Engine Optimisation, SEO Tagged With: , , , ,

Facebook Marketing Tips for Small Business Owners

July 21, 2012 by Leave a Comment
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Facebook Marketing Tips for Small Business Owners

Currently Facebook has emerged as a popular model for online promotion and advertisement. Facebook is being used by most of the business owners to promote their products, services and offerings.

Marketing your business through Facebook adds a great value and gives you an advantage over your competitors who are still not using Facebook for their promotion. Facebook is growing as a popular marketing platform in the internet marketing industry and with over half a billion user worldwide, you can’t ignore Facebook while promoting your business online.  Your first step should be creating a Facebook business page if you are interested to use Facebook as a marketing tool. [Read more…]

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Filed Under: Facebook, Search Engine Marketing, Search Engine Optimisation, SEO Tagged With: , ,

Protecting and Repairing Your Online Reputation

July 17, 2012 by Leave a Comment
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protecting and repairing your online reputation

Online Reputation Management is a technique to monitor the reputation of an individual or brand over the web with the aim to ensure a positive image in the global market. There are basically two aspects of online reputation management – protecting your reputation and repairing your reputation from the damage caused by the negative comment. A negative review or misleading information in complaints board, customer review websites, forums, blogs, articles or in social media sites can hugely affect your online reputation. [Read more…]

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Filed Under: Online Reputation Management, Online Reputation Protection, Reputation Management, Reputation Protection, Search Engine Marketing, Search Engine Optimisation, Search Engine Reputation Management, SEO Tagged With: , , , , , , , ,

How to Survive from Google Panda and Penguin Updates?

July 12, 2012 by Leave a Comment
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How to Survive from Google Panda and Penguin Updates?

SEO professionals are always on the look out for the recent updates from Google and it’s constant changes in search algorithm. Being a part of SEO industry, it is really important to understand the Google Panda and Penguin update. Both the updates are related to Google Search Engine Ranking Algorithm which rolled out on 24th february 2012 and 24th April 2012 respectively. Google Panda and Penguin updates are aimed to provide better search result to the users by increasing the quality of sites ranking higher in Google.

Google Panda update is designed to filter out the low quality spam websites from their search result which provides no intrinsic value to the user, duplicate content from other websites violating Google’s existing quality guidelines. Google Panda updae targeing the webspam will decrease ranking for lower quality sites and provide better ranking for the high quality sites who focusses on their websites’ content, potential and overall online presence.

Google Penguin update on the contrary targets over-optimization of the websites, a term coined by Google’s distinguished engineer Matt Cutts. It is mainly related to offsite SEO. The black hat techniques like keyword stuffing – the deliberate overuse of keywords to rank higher in search engine ranking, cloaking – presenting 2 different versions of web page content for search engines crawlers and visitors and irrelevant link building to and from external sites. [Read more…]

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Filed Under: Mithu Sarkar, Search Engine Marketing, Search Engine Optimisation, SEO Tagged With: , , , , , , , ,

Top 10 Tips to Boost Your Forum Marketing Strategy

June 29, 2012 by Leave a Comment
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Top 10 Tips to Boost Your Forum Marketing Strategy

Online forums are one of the best ways to promote your content in an ethical manner. People have been using online forums since the earliest days of the Internet to drive targeted traffic to their website.

Following are the tips that you should keep in mind while using forum as a media for promoting your online business:

  • Choosing the appropriate forum to participate in the discussion thread makes a huge difference. Join the best forum of your niche if you are having multiple relevant forums.

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Filed Under: Search Engine Marketing, Search Engine Optimisation, SEO Tagged With: , , , , , , , , , ,