FollowIt’s my pleasure to announce that we at Ebullientech Interactive is now an Indian Government approved Startup in the IT Services & Application Development sector.
Ebullientech Interactive Is Now An Indian Government approved Startup in the IT Services & Application Development Sector
January 26, 2021 by Leave a Comment
SOCIAL MEDIA TRENDS THAT WILL CONTINUE TO BUZZ IN 2021
January 23, 2021 by Leave a Comment
When it comes to social media marketing, 2021 has been quite an eventful year. From Facebook’s data breaches and government scrutiny to Snapchat’s unpopular update, we saw quite a few twirls in the field. The social media industry has come far away from what it used to be. And it continues to innovate and expand with breakneck speed. The strategy that worked wonders for you in 2014 might not be so magical in the coming years.
Today every business must have a dependable strategy when it comes to social media marketing. And as the industry is constantly developing one must stay current on the freshest and anticipated trends. [Read more…]
User Intent is the Future of SEO
May 24, 2017 by Leave a Comment
Recently search engines algorithms are focusing around user search intent to improve their search experience. Current SEO has become more than just stuffing a page full of keywords, it’s more of engineering approach.
Search engine optimization or SEO is a methodology of strategies to maximize the number of visitors to a particular website by ensuring high search engine listing for it’s relevant keywords. During all these years SEO means researching the appropriate keywords and incorporating those across the website to achieve higher search engine listings. With the evolution in Google algorithm in the last couple of years, it seems like future of SEO will have a lot less to do with keywords and a lot more to do with user search intent.
Let’s take a look to understand the audience and the steps needed to create content to get the visibility in Google:
Firstly, we do A/B testing and analytics to understand the behavior of our target audience. One tool to understand the mind of your target audience is to build customer personas. Customer personas will help you in identifying the components that you can fill with quality content and aimed at solving their problems. EG: A middle-aged person will consume content differently than a teenage girl. The content should be created with specific pointers based on the different age-group to drive more traffic and lead to online conversions and sales. [Read more…]
Digital marketing for beginners
August 12, 2014 by Leave a Comment
Introduction to the concept of Digital Marketing
“Digital marketing”, the term is quite self explanatory, its marketing using electronic / digital mediums. There can be two types of Digital marketing; push and pull. In pull marketing the consumer (often called a user or visitor in web) proactively looks for content / data via search engines or content mediums like blogs, forums, web feeds, video channels, etc. and in push marketing the marketer actively sends content / data to the user via e-mails, text-messaging, web feed digests, etc. The marketer depending on the strategy can use pull and push separately or in conjunction. Key characteristics of Digital marketing are that it cannot work without Internet connectivity and whatever be the method it has to be content driven. [Read more…]
How To Add An External Menu Link to Magento Navigation
June 17, 2013 by Leave a Comment
The navigation in the header section of a Magento store usually lists the top-level categories from the catalog. This blog post will explain how to include an external link in the top navigation. E.G: adding an external blog link to Magento website.
- Log in to your Magento Admin Panel and navigate to CMS -> Static Blocks
- Click on Top Menu Block or similar sort of name that you have used to display all the top navigation elements
- Add the name of your new link say Blog
- Click on to Save Block and you are done
Google Adds Nutritional Information To Their Search Engine Results
June 5, 2013 by Leave a Comment
People who are health conscious, on special medical diets, or just trying to lose a few pounds will soon have a new weapon in their arsenal thanks to Google, who has unveiled plans to add the nutritional information of more than 1,000 different food types to their search engine results.
According to PCMag’s Angela Moscaritolo, the Mountain View, California-based company will include information about how many calories, how much protein and how much fat are in hundreds of fruits, vegetables, meats and meals.
Furthermore, a Google spokesperson told Samantha Murphy of Mashable that drinks will also be included, and that users could “compare types of avocados or English muffins” if they wanted to.
The information will be presented in a box located above the search results, no there will be no scrolling necessary. The feature will also support voice commands on mobile devices, Murphy noted.
“This new nutritional information builds on our work on the Knowledge Graph, which brings together all kinds of information from across the web that wasn’t easily accessible,” Google Product Manager Ilya Mezheritsky explained in a May 30 blog post. “The graph helps us connect things that are related, even in cases when those foods have a completely different sounding name from what you asked.”
The feature was launched in English shortly after the announcement and should be rolling out over the next week or so, Mezheritsky said. Google is also promising to add additional features and more types of food or drinks in the near future, and also has plans to make the feature available in other languages. [Read more…]
How to Survive from Google Panda and Penguin Updates?
July 12, 2012 by Leave a Comment
SEO professionals are always on the look out for the recent updates from Google and it’s constant changes in search algorithm. Being a part of SEO industry, it is really important to understand the Google Panda and Penguin update. Both the updates are related to Google Search Engine Ranking Algorithm which rolled out on 24th february 2012 and 24th April 2012 respectively. Google Panda and Penguin updates are aimed to provide better search result to the users by increasing the quality of sites ranking higher in Google.
Google Panda update is designed to filter out the low quality spam websites from their search result which provides no intrinsic value to the user, duplicate content from other websites violating Google’s existing quality guidelines. Google Panda updae targeing the webspam will decrease ranking for lower quality sites and provide better ranking for the high quality sites who focusses on their websites’ content, potential and overall online presence.
Google Penguin update on the contrary targets over-optimization of the websites, a term coined by Google’s distinguished engineer Matt Cutts. It is mainly related to offsite SEO. The black hat techniques like keyword stuffing – the deliberate overuse of keywords to rank higher in search engine ranking, cloaking – presenting 2 different versions of web page content for search engines crawlers and visitors and irrelevant link building to and from external sites. [Read more…]
Top 10 SEO Mistakes That May Harm Your Blog
June 27, 2012 by Leave a Comment
In today’s world, SEO has become the key success for online business and people are now focusing mostly on blogging to make money online. There are many SEO mistakes which, if not avoided, can ban your website or blog. I want to list 10 common SEO mistakes which should be avoided, in order to increase your chance in search engine result pages. [Read more…]
Keyword Research Is Critical Step For SEO
June 19, 2012 by Leave a Comment
Before going into the details of the importance of keywords research for a website optimization, let’s try to explain the term. Keyword/Keywords are the search terms used by the people to find information on a particular topic using the search engines. So when people are looking for Social Media Marketing services, they will search for social media marketing firm, social media marketing
services, social media marketing consultants, social media marketing company and so on. [Read more…]
How To Boost Your Business With Pinterest?
June 13, 2012 by Leave a Comment
Pinterest is the new rockstar of social media and is rapidly gaining in popularity lately with more and more individual users and businesses joining everyday. Pinterest is a photo sharing social network and has become a new addiction for net savvy people which provides you opportunity to promote your business. Now you have another option to connect and communicate with your customers more quickly and easily. Pinterest has been listed in the 50 Best Websites of 2011 by Time magazine.
Let’s take a look on How to Boost Your Business with Pinterest as a new method of social media marketing for your business. [Read more…]
