Online Reputation Management is a technique to monitor the reputation of an individual or brand over the web with the aim to ensure a positive image in the global market. There are basically two aspects of online reputation management – protecting your reputation and repairing your reputation from the damage caused by the negative comment. A negative review or misleading information in complaints board, customer review websites, forums, blogs, articles or in social media sites can hugely affect your online reputation. [Read more…]
How to Survive from Google Panda and Penguin Updates?
SEO professionals are always on the look out for the recent updates from Google and it’s constant changes in search algorithm. Being a part of SEO industry, it is really important to understand the Google Panda and Penguin update. Both the updates are related to Google Search Engine Ranking Algorithm which rolled out on 24th february 2012 and 24th April 2012 respectively. Google Panda and Penguin updates are aimed to provide better search result to the users by increasing the quality of sites ranking higher in Google.
Google Panda update is designed to filter out the low quality spam websites from their search result which provides no intrinsic value to the user, duplicate content from other websites violating Google’s existing quality guidelines. Google Panda updae targeing the webspam will decrease ranking for lower quality sites and provide better ranking for the high quality sites who focusses on their websites’ content, potential and overall online presence.
Google Penguin update on the contrary targets over-optimization of the websites, a term coined by Google’s distinguished engineer Matt Cutts. It is mainly related to offsite SEO. The black hat techniques like keyword stuffing – the deliberate overuse of keywords to rank higher in search engine ranking, cloaking – presenting 2 different versions of web page content for search engines crawlers and visitors and irrelevant link building to and from external sites. [Read more…]
Why Corporate Reputation Management Is So Important Today?
Creating a positive image of your company is very important whether it is a location based business or via the internet and the latter relies hugely on corporate reputation management. Currently, the business world is moving to a more internet based business module and to have a website available to consumers online is a normal part of business these days. Corporate reputation management ensures to have a positive image of your brand over the web. [Read more…]
Top 10 Tips to Boost Your Forum Marketing Strategy
Online forums are one of the best ways to promote your content in an ethical manner. People have been using online forums since the earliest days of the Internet to drive targeted traffic to their website.
Following are the tips that you should keep in mind while using forum as a media for promoting your online business:
- Choosing the appropriate forum to participate in the discussion thread makes a huge difference. Join the best forum of your niche if you are having multiple relevant forums.
Keyword Research Is Critical Step For SEO
Before going into the details of the importance of keywords research for a website optimization, let’s try to explain the term. Keyword/Keywords are the search terms used by the people to find information on a particular topic using the search engines. So when people are looking for Social Media Marketing services, they will search for social media marketing firm, social media marketing
services, social media marketing consultants, social media marketing company and so on. [Read more…]
How To Boost Your Business With Pinterest?
Pinterest is the new rockstar of social media and is rapidly gaining in popularity lately with more and more individual users and businesses joining everyday. Pinterest is a photo sharing social network and has become a new addiction for net savvy people which provides you opportunity to promote your business. Now you have another option to connect and communicate with your customers more quickly and easily. Pinterest has been listed in the 50 Best Websites of 2011 by Time magazine.
Let’s take a look on How to Boost Your Business with Pinterest as a new method of social media marketing for your business. [Read more…]
Common Mistakes When You Design A Website
Your website is the “face” of your business which reflects the unique qualities of your business itself. Now a days’ almost every successful business owners has a website and people are so accustomed of visiting websites that they can easily make out the difference between a good and poor website design. A designer must follow these simple guidelines while designing website for online businesses: [Read more…]
How to design a SEO friendly website?
When it comes to creating a great looking website to popular your brand in the world wide web, it is the designers who make the very foundation of it. Just as the web designers have the magic wand to make a gorgeous looking website; a SEO strategy holds the key to get your website ranked in search engines and gain more visibility. As a web designer or blogger, it’s important you understand how SEO works while designing your website. [Read more…]